Marketing Essentials for Travel and Tourism

Marketing Essentials for Travel and Tourism

TOC
 Introduction
 Concept of marketing
 Overview of the different Marketing process
 Role and Responsibilities of a marketing team in the context TUI Retail Marketing
 Marketing Influences and Interrelates with Functional departments of TUI
 Value and importance of the marketing role in the context of TUI:
 Significance of effective interrelationships between different functional departments:
 Conclusion
 References

Introduction
 Marketing is the technique which is used for the promoting the product.
Marketing is used for attract the existing customer and create the new
costumer bas.
 It will define concept of marketing.
 It will explain role of marketing in organisation.

Concept of marketing
Marketing refers to a process to promote a
product and making relationship with the
consumer of the product.
 Production Concept
 Production Concept
 Selling Concept
 Marketing Concept
 Societal Marketing Concept