Marketing Essentials for Travel and Tourism

Marketing Essentials for
Travel and Tourism Level

Table of content
 Introduction
 Main body
 Conclusion
 References

INTRODUCTION
 Marketing essential is very important for travel and tourism industry. It is
helpful for company to gain huge consumer attraction and success in
marketplace.
 TUI is known as TUI group. It is Anglo-German travel and tourism
organization. It had its headquarter at Hannover, Germany. TUI is one of the
largest travel, leisure and tourism, company across the world. Company had
revenue of 18,928.1 million till 2019. The above report includes the role of
marketing and how it interrelated with other functional areas of TUI.

Introduction to concept of marketing and marketing process, including current and
future trend in travel and tourism marketing in general and tour operation industry
in particular-
 Marketing:
 Marketing refer to activity an organization undertakes
for promoting selling or buying of goods or services. It includes
selling, advertising and delivering goods to the consumer or
other businesses. Marketing uses “marketing mix” that is also
known as four Ps- product, place, process and promotion.
 Marketing Process:
 Marketing process is procedure of analyzing opportunities in
marketplace, selection of target market, and further development
of Marketing Mix and management of marketing effort. It
includes way by which value could be created for consumer to
satisfy their needs and demands.