Marketing Essentials for Travel and Tourism

MARKETING ESSENTIALS FOR
TRAVEL AND TOURISM

TABLE OF CONTENTS
 Introduction
 Roles & Responsibilities of Marketing Function
 Relation of Marketing with other functional areas
 Conclusion
 References

Roles & Responsibilities of Marketing
Function
 Gathering Information from Market
 Marketing Planning
 Designing & Developing the Product
 GradingPackaging & Labelling
 Branding
 Customer Service