Marketing Essentials for Travel & Tourism (pdf)
Added on 2021-02-19
12 Pages3438 Words23 Views
Marketing
|
|
|
Marketing Essentials forTravel and Tourism
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Roles and responsibilities of marketing functions.................................................................1P2 Roles and responsibilities of marketing in wider organisational context of Cosmos............2LO 2.................................................................................................................................................4P3 Ways different organisation apply marketing mix to achieve business objectives................4LO 3.................................................................................................................................................7P4 Marketing plan for Cosmos to meet marketing objectives....................................................7Conclusion.......................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing is an activity that company uses to promote there products and services to thepotential customers with help of advertisement. For managing a business marketing plays a keyrole as it also includes research and development to raise the product in market. Present study isbased on travel and tourism in UK. Cosmos is a UK based tour operators founded in the year1961, headquarter at Bromley, UK and provides services related to Cosmos Tours Ltd. Studywill include key roles and responsibility of marketing function and its relation with the widerorganisational context of Cosmos. Further reports will include ways in which differentorganisations apply marketing mix in planning process so that business objectives can beachieved. Finally report include basic marketing plans for Cosmos so that it can achievemarketing objectives(Adeyinka-Ojo and Nair, 2016.)LO 1P1 Roles and responsibilities of marketing functionsThe major roles and responsibility of marketing functions in Cosmos are as follows:-Identify customers needs:- Major role that marketing plays is to identify whatcustomers are actually in need. For the same they receive feedback from customers andmake plans accordingly. Cosmos is having internal as well as external channels thatcollect different information for making strategies so that users needs can be identified toconvert them into customers. This can help the company to increase there market shareand create value in eyes of the customers(Adeyinka-Ojo and Nair, 2016). Monitor competition:- Another role of marketing is to track where the companyposition in market so that negative points can be overcome related to services and withhelp of innovation Cosmos can make good positioning to compete with there rivalries.Monitoring competition on continuous basis can also bring huge scope for there businessin near future as it will help in improving the quality of there services time totime(Ahamed And et.al., 2016). Innovation:- It is a customers retention technique as competition is increasing it is toughfor Cosmos to keep the position in market but with help of innovation Company is ableto attract huge customers towards them. This continuous innovation helps in bringingnew opportunity and sustaining it for long period. Cosmos is coming with new1
innovative ideas to serve there customers so that any other rivalry is not able to grabthere potential market. Customers have varieties of options in market and they canswitch the product if better options will come. Here marketing plays a major role toretain customers of Cosmos by making innovative ideas and implementing them in thereorganisation. Branding:- For bringing a special identity to the product marketing plays an importantrole. Cosmos have made there services differentiable from the competitors as a resultthey have an separate identity of there offerings. This is all possible due to marketingthat the services of Cosmos are recognised as a brand. It is tough for the companies tomake there products differentiable as competition is very high but by having someadditional features that other rivalry can not think upon can make there productsrecognised as a brand in market(Biełuszko and Marciszewska, 2018). Promotion:- Marketing also plays an important role in informing customers about thereproducts and services and motivate them to try it. Cosmos is promoting there serviceswith help of different advertising like on social media, TV, radio etc. They also dovarious sales promotion and believe in personal selling also. Is is important to make yourproducts recognised in the market and all customers get aware about the actual offeringbecause market is so wide that customers can not reach directly without havinginformation. Company have to reach the customers and make such impression thatcustomers can become loyal towards the offerings. Research and development:- Marketing plays a key role in research and developmentof products. It is essential for every organisation to identify the ways in which thereproducts and services can become more enhanced so that they can give toughcompetition to there rivalries. For the same marketing helps in bringing new technologyor innovative ways so that products and services can be modified to look more attractivein eyes of customers. Cosmos is doing research time to time to get aware about themarket conditions and develop there offerings accordingly(Gretzel and et.al., 2016). P2 Roles and responsibilities of marketing in wider organisational context of CosmosMarketing is having different roles and responsibility in wider organisational context ofCosmos:-2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Essentials for Travel and Tourismlg...
|15
|3988
|75
Marketing Essentials for Travel and Tourismlg...
|13
|3950
|134
Marketing Essentials for Travel and Tourismlg...
|8
|387
|39
Roles and Responsibilities of Marketing in Travel and Tourismlg...
|18
|5169
|48
Marketing Essentials in Travel and Tourismlg...
|13
|3829
|328
Marketing Plan for Cosmos Tours: Expanding into New Marketslg...
|14
|3578
|54