Marketing Essentials for Travel and Tourism

MARKETING ESSENTIALS
FOR TRAVEL AND TOURISM

TABLE OF CONTENT
Introduction
Roles and responsibilities of marketing function
Inter-relationship with marketing function
Conclusion
References

KEY ROLES AND RESPONSIBILITIES OF MARKETING
FUNCTION:
Marketing research:
Marketing research includes collecting data or information about offered product or the market,
understanding demands of the customers in the past and present. This also involves gathering information
regarding its competitors.
Marketing research is used to develop competitive position of the company and to increase its sales and
demands.
Cosmos company have done enough of the research before starting its business about its product value in the
market and about its competitors and continuing researching for developing its business and competing with
others