Marketing Essentials for Travel and Tourism

Marketing Essentials for Travel
and Tourism

Contents
INTRODUCTION...........................................................................................................................3
P1 Roles and responsibilities of the marketing function in the TUI travel and tourism
organization..................................................................................................................................3
P2 Importance of Roles and Responsible of Marketing Department..........................................5
P3 Marketing Mix for Travel and Tourism Organization............................................................6
P4 Marketing Plan for TUI..........................................................................................................9
CONCLUSION..............................................................................................................................12

INTRODUCTION
Travel and tourism industry mainly focus on targeting the consumer's needs and desires
and assist them by providing effective services. Marking in the travel and tourism includes
designing promotional and advertisements offers for generating huge customer base towards the
travel and tourism business. TUI is a travel agency company. It is a German multinational
tourism and travel company. It has headquarter in Germany. TUI is a big travel, tourism and
leisure company across the world. TUI means Touristic Union international. TUI group has own
hotels, travel agencies, cruise ships, retail stores and airlines.
P1 Roles and responsibilities of the marketing function in the TUI travel and tourism
organization
To know the customer's needs and desires
Marketing helps the TUI organization to identify the customers’ needs and requirement through
the various marketing strategies (Mandarić and Milićević., 2016). The marketing function of the
organization assist the company by providing important information regarding the customer
preferences and needs. The marketing team of the company takes necessary actions to promote
company’s services in a very effective way. Through the several ways and method, marketing
encourages the organization to identify the consumer’s requirements and expectations from the
organization’s business. Marketing team in the TUI organization give their full efforts to generate
best data regarding to customer’s needs and requirements. The great and effective marketing is
very essential for any organization to recognize the customer’s requirements and expectations
from the company. It helps to identify the attractiveness of customer’s towards the travel and
tourism activities.
Identify the market trends and market scope
It is a major role of the marketing in the TUI travel and tourism organization. Marketing assist
the organization by recognizing the market trends and market scope for the products of the
company. Marketing helps the company to know the different trends and different expectations
of the consumers of market. The main role of marketing to identify the market scope also. It
helps to know the market scope in a very well. The marketing team of the TUI organization assist
the managers of the company by providing efficient and effective data regarding the customer
and market trends in the travel and tourism industry. Today, people are attractive towards the tour

activities so that it is very difficult task for the marketing team to identify the market trends
because customer trends are changing day by day. It is very necessary for a travel and tourism
industry to know the whole market trends and market scope because which will helps the
company to develop their services accordingly. The effectiveness of marketing functions affects
the travel and tourism organisation in very effective way (Gössling and Lane., 2015). It is best
approach for a tui organisation to take various actions to control the market trends and scope.
Give assistance to analyzing the competition
Marketing provides their major assistance to analyzing the TUI organization’s all competitors in
the market. In the present scenario travel and tourism industry have high competitive market
because people are very inspiring towards the travel and tourism business. Marketing team in the
TUI organization conduct various effective activities to recognize the huge competitors and their
impacts negatively and positively. Effective Marketing functions in the organization develops a
great work culture in the organization. It gives their major assistance to analyze huge competitors
base. The best approaches of the marketing activities improves the organizaiton’s operations and
functions regarding the competition and related activities. Marketing team provides a effective
information regarding the competitors and its effects on the company’ operations and activities.
Developing marketing strategy
The great marketing functions in the organization helps to create a effective marketing strategies
of the company. It takes various successful implementation to develop the strategy for expanding
their business in whole market. Marketing will enhance the performance of the organization. It
will also improve the activities and operations of workers and employees of the TUI
organization. The great marketing functions promotes the company to create best strategy that
are suitable for company functions and operations (Jaremen, Nawrocka and Rapacz., 2015). The
marketing will improve the production strategy in a very great manner. It will encourage the
workers of the company to produce more and make the company more profitable. The best
marketing strategy create a big platform for the company to promote their products and services
and generate huge customer base. The effectiveness of suitable marketing strategies expand the
business of organization at a very next level. The development of marketing startegies is very
essential for every organization because it offers and effective and attractive path to the company
to increase their production and sales activities.