Marketing Essential for Travel and Tourism

Marketing essential for
travel and tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
COVERED IN PPT.....................................................................................................................3
TASK 2............................................................................................................................................3
D2. Design the strategic plan of marketing by using the 7Ps to achieve the overall marketing
objectives for the Tours and Travels organisation perspective...................................................1
TASK 3............................................................................................................................................5
P4 or M4 Develop a marketing plan for travel and tourism organisation to meet marketing
objectives ....................................................................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
The description of the marketing is a procedure of assembling, manufacturing, selling,
producing of the product and services with having an objective to fulfil the customer needs and
wants. It is the major part of any business organisation which plays an important role to promote
the product specification in the competitive market as well as enhance the better profitability in
short and long term purpose. Marketing also makes a better understanding about the disciplinary
action in a company perspective that balance a positive relationship with customers.
By considering the organisation in marketing point of view from tourism industry is TUI
Group, which is Anglo-German multinational of tours and travels company as headquarters are
in Hanour, Germany. This is the big infrastructure of tourism venture in the world, where it
acquired their own travel agencies, hotels and resorts, airlines along with retail stores on the
services perspective as their products are in tourism package model that operates by the overall
Europe region. As the topic which are to be present in this report to highlighting the key roles
and responsibility of the marketing function in general and company perspective, to comparing
the different ways of marketing mix which tend to be apply by organisation through Seven Ps
and prepare the better strategic marketing business plan which enhance the company productivity
to accomplish their desirable objectives.
TASK 1
COVERED IN PPT
TASK 2

D2. Design the strategic plan of marketing by using the 7Ps to achieve the overall marketing
objectives for the Tours and Travels organisation perspective.
By comprising the optimum marketing plan through the support of marketing mix as
Seven Ps in company perspective to focus on the opportunities and challenges which are
available in the competitive market in the form of 7ps such as product, price, place, promotion,
process, people and physical evidence that help to guide for achieving the marketing objectives
from targeted market. As per the TUI Group company is having comparison between other
competitors. Physical Evidence or venture that belong from similar industry as Cosmos
Holidays company which is based on United Kingdom region(Lumsdon, 2016).
Elements of Marketing Mix TUI Group Venture Cosmos Holiday Company
Product The product of TUI is
basically in form of packages
of tours and travels with
leisure services enhance to
provide the customers with
adventurous experiences in
Cruise trips, airlines,
hospitality services etc. They
are determine to allocate the
product and services as in
premium structure.
A Cosmos Holidays provides
economic scale of tourism
product and services through
international. The product
which they deliver in regular
basis as Combo tours with
hospitality services as in
Hotels and Resorts in
affordable prices(Murphy,
Gretzel and Pesonen, 2019).
Price The availability prices of TUI
group products is expensive in
nature where it regulates the
many high quality of travelling
services as well as they are
known for more better
adventurous packages
deliverables. Prices of TUI
company is high because they
By having the prices of
Cosmos Holidays are flexible
and easily affordable through
customer where they majorly
enhance their pricing strategies
on the basis of product and
services quality. The targeted
customer are middle range of
consumer who can negotiate