Marketing Essentials for Travel and Tourism Sample Assignment
Added on 2021-02-22
13 Pages3617 Words63 Views
Marketing
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Marketing Essentials forTravel and Tourism
Table of ContentsINTRODUCTION...........................................................................................................................3P1 Roles and responsibility of the marketing function....................................................................3P2. Interrelationship between marketing and other functions.....................................................5P3 marketing mix to the marketing planning process with different travel tourism organisation.....................................................................................................................................................7P4 Marketing plan for a travel and tourism ...............................................................................9Conclusion ....................................................................................................................................10REFERENCES................................................................................................................................1
INTRODUCTIONMarketing is the study of promoting, advertising and selling the products and services tocustomers. Marketing is reach of product and services through the help or promotion,advertisement of product to customer(Uncles, 2018). Selling and distributing of the good andservices to promote the product in the market. In this project travel and tourism company isTopdeck travel tourism company is a tour operator and also providing trips and make packagesfor the customers throughout the Europe, Asian, north America, Africa, middle east, Egypt.Topdeck also offers 330 different tours in 65 countries. Topdeck was founded in 1973 was aLondon based travel and tourism company provide trips for people under the age background of18 to 39 years and provide the trips in the buses the first trip of the company was to Spain toMorocco. In 2005 an important hotel programme was introduced for all the budgets. Also,introduced group trips under the banner of “EXPLORER” was launched in 2007. Top deck alsoearned some awards throughout in there carrier they won the award as favourite big touroperator and favourite big operator in west Europe as well. This report will highlight the role andresponsibility of topdeck in reference of there marketing functions and marketing mix andcomparison with other market competitors.P1 Roles and responsibility of the marketing functionMarketing is an essential is part of the organization. Topdeck as a travel tourismcompany marketing player a vital role in the advertisement and promotion to promote topdecktours and trips as they provide in the market. Marketing functions has some role andresponsibility which are as follows:1.Research: is major function of marketing , in topdeck as they have competitors liketravelodge and premium tours there research is the prime role in marketing function andresponsible for the marketing of the product and service in the market. Top deck researchtarget there audience in research on them. Research is where they emphasize on thebuying trends and what people follow in the current time, what they are picking as acustomer and what they are rejecting at the same time this need to be researched by thetopdeck marketing functions. In marketing research topdeck requires the future trends inthe market and the also set campaigns for the customers needs and what are on to at thistime. What customer looking for and here topdeck research and campaign for upcoming
seasons trends like if people is looking for summer holidays also they must be searchingbeach destinations .2.Packaging : Along with research is a impact role and responsibility there is always aquestion rise that what customers actually looking for, in tours and travels organizationtopdeck logos is made according to customers attractions. They print and design therepackages and there billboards on the streets of London to just get attention of customerabout there new packages by some pickup line they use on the boards. They also conductmarket research to find the preliminary version and if that version receive most positivefeedback from there research market and topdeck also sets price of there product andservices where topdeck business make more profits.3.Transportation: In tours and travels transportation has its impact on business as topdeckas in tours and travel business who also provide the trips like road trips so they need aproper transplantation (Pike, 2015). When customers are looking for road trip as andthere holiday so they want they best and comfortable rides in there whole road trip timeso top deck select some best rides like buses for group of peoples. In modern times soloride is very famous these days so they pick some excellent bikes and cars which are notcostly to them and customers as well. They deliver product which have an impact on themarketing campaigns.4.Risk assessment and quality control : risk is that factors which stays in the business everytime and in the every aspect of the business in travel tourism business organizationemphasizes on the customer comfort, satisfaction and meeting their needs according tothem.(Sharp, 2016) Quality control and risk assessment are the main aspect in themarketing for travel business. Topdeck risk assessment is on the according to customersrequirement if they did not fulfill customers need then they have major disagreement andloos in the business Risk assessment is looking for those variable which may affect thesales of the organization. Quality control is the check of the product that stands against inthe market where topdeck has some intense competition like travelodge where they bothset different scale of there quality. It involves standards and set standards for productgrading in the market for the customers,.
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