Marketing Essentials for Travel and Tourism

MARKETING ESSENTIALS FOR TRAVEL AND
TOUIRISM

INTRODUCTION
◦ Marketing is an activity that company uses to promote there products and services to the potential
customers with help of advertisement.
◦ For managing a business marketing plays a key role as it also includes research and development to raise
the product in market. Present study is based on travel and tourism in UK.

TABLE OF CONTENTS
◦ INTRODUCTION
◦ P1 Roles and responsibilities of marketing functions
◦ P2 Roles and responsibilities of marketing in wider organisational context of Cosmos
◦ CONCLUSION
◦ REFERENCES