Marketing Essentials For Travel And Tourism - Assignment

Added on - 21 Feb 2021

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Marketing Essentialsfor Travel andTourism
Table of ContentsINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................3P1 Key roles and responsibilities of marketing function.............................................................3P2 Relation of role and responsibilities with marketing..............................................................5Task 2...............................................................................................................................................6P3 Marketing mix to the marketing planning process.................................................................6Task 3...............................................................................................................................................8P4 & M4 Basic market plans for a business organization...........................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONAn activity or action which are utilized by business concern for the purpose of runningand enhancing their business by attracting customers is known as marketing. It is important forbusiness entity to use different types of marketing activities and increase profitability. Marketingis used to engage customers by introducing new products and services which can influence morepeople (Yanenko, 2018). For understanding the purpose of marketing and its importance,Thomas Cook UK has has been chosen. It was founded in 1844 for the purpose of providingtravelling services. Such company is dealing in different types of travelling and tourism sectorsuch as booking holidays, vacation and others in affordable prices which attracts customers andincreasing profits. . In this project, different topics will cover such as role of marketing and itsinterrelation with other functional units of organization, marketing mix and marketing plan byintroducing new product that attracts customers and increase productivity.Task 1P1 Key roles and responsibilities of marketing functionMarketing is a tool or technique to keep the conversation going on with customers. Ithelps to build a relationship between a business and its customers by understanding the needsand provide products as they want. For instance, Thomas Cook UK focusing on different typesof function which are important to run a business successfully. All marketing functions areperformed by marketer who analyse the market and understand customer needs that gives an ideawhat should they do. Therefore, marketer plays an important role and responsibilities byunderstanding needs, current trend and choice of people that helps to provide different types ofproducts. Different types of role and responsibilities are performed by marketing manager (Jeon,Ok and Choi, 2018). Description of roles and responsibilities of marketer in Thomas Cook isdefined as follows:Analysis of market information and collection -To analysis and gather marketinformation is the prime function of marketing in which marketer plays a role of market analyst.This function helps to collect the information about choice and preferences of customers so thatthese can be fulfilled by providing appropriate products and services. For instance, the marketerof Thomas Cook UK analyse and gather information as which services need to introduce and
how customers can get satisfied. This will assist in offering them better tour packages andservices.Planning -To achieve business objectives, solid planning is important in marketingwhich helps to promote production and products of organisation role and responsibility ofmarketing manager is defined as plan developer who helps to introduce new plans in order toachieve business objectives. Such as marketing manager of Thomas Cook UK decided toincrease sale by 40% through using marketing (Sharma and Kaurav, 2018). For this, manager doproper planning and prepare a plan to accomplish set objective.Branding -All organisation wants that its products and services have different identityin the market which can attracts customers and make higher profits. To realise this, firm give aname to its product and services that differentiate it from others. Thomas Cook UK is dealing intravel and tourism sector that provides travelling packages by booking tickets that creates specialbrand. . Marketing manager of Thomas Cook playing a role as to aware people and inform themabout travelling services at low fare. It helps to increase the number of customers.Pricing of products –This is important for business firm to attract the customers bysetting the affordable prices of products and services. The prices of any product is affected by itscost, profit rate and competitive price which is set by organisation. In context to Thomas CookUK, cost of travelling tickets and other facilities are analysed by marketing manager that helps toset the prices of their services. It is the responsibility of manager to set appropriate price of tourpackages so that more customers will be attracted towards firm.Promotion –This function is most important that helps to increase the sale by attractingcustomers. Promotional activities are the way to informing people about any new products andservices which company is providing. For instance, marketing manager perform role ofpromoter who inform people about travelling services and other facilities at low fare that helps toincrease number of customers.Customer support service –Customer satisfaction and interaction is the important forbusiness organisation as the success of business rely on it. Therefore, organisation shouldprovide every possible services to customers after buying products and services. In case ofThomas Cook UK, the chief responsibilities of marketer is to offer best possible services before,after and during travelling. Thus, marketer of selected organisation check time to time customers
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