Roles and Responsibilities of Marketing Functions in Travel and Tourism

Marketing Essentials
for Travel and Tourism

INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1 Roles and responsibilities of marketing functions within travel and tourism organisation. . .4
P2 Roles and responsibilities of marketing in relation to wider organisational context.............6
TASK 2............................................................................................................................................7
P3 7 P'S of marketing mix...........................................................................................................7
TASK 3............................................................................................................................................9
P4 Basic marketing plan..............................................................................................................9
CONCLUSION..............................................................................................................................13

INTRODUCTION
Marketing is recognized as the strongest method utilized by too many businesses and sectors
to efficiently handle market. Marketing involves growing forms of methods and strategies for
taking advantage of several possibilities and offering consumers tremendous value on the
market. This encompasses numerous forms of practices such as consumer analysis, ads, etc. All
this is perceived to be necessary for businesses to increase the competitiveness and efficiency of
firms in the industry. Marketing strategies are rising increasingly in the travel and tourism
market. Through the help of these businesses, customers can realize what they expect and value
and can provide services appropriately. This project is focused on the group Swedish Travel &
Tourism Council in London UK, which offers various kinds of tourism and services to
individuals. In addition, discussions may concentrate on marketing positions and their ties along
with 7 P 'S of marketing to achieve company objectives. Finally, this report will cover the
marketing strategy.
TASK 1
P1 Roles and responsibilities of marketing functions within travel and tourism
organisation
Marketing is the set of practices in which a company plays a significant role in sharing
information, ideas and views about the goods and services it offers.
Marketing concept: This marketing strategy is focused on an organization's ideology of meeting
their customers' general wishes and preferences. This is also important for firms and corporations
to determine appropriately to meet competition on the market.
Current and future trends of marketing- The competitive scenario indicates that the entire
marketing cycle is evolving quickly as a consequence of industry development. According to the
above details, above company uses print media mostly in the perfect way for publicity activities.
There are pamphlets, journals, signs, etc. such things. Through utilizing these components, they
can excel in reaching the potential objectives in the leisure and transport industries. Throughout

the future, they should follow a social networking network that helps them to increase their
business visibility.
Marketing process:
Process of marketing is used by Swedish Travel & Tourism Council
in order to know and influence consumer's demand in a positive way. This process consist 4
steps those are as follows:
Step 1- In this initial point, Swedish Travel & Tourism Council's whole management team can
determine various kinds of potential business opportunities. They also aim at the total market
trend.
Step 2- Swedish Travel & Tourism Council targets mainly at certain consumers, who are willing
to obtain their services after evaluating the general situation in the industry. In fact, they
segmented their clients according to their services.
Step 3- In this third step, the respective travel organization marketing department can devise a
campaign strategy by ideally approaching customers to sell their products and services.
Step 4- In this last phase, they organize and build a strong business team to sell their services.
The Swedish Travel & Tourism Council is one of the largest business and transportation
organisations to provide customers with adequate facilities. This applies to the convergence of
individual tourism with immense benefits of community tourism. In addition, it offers other
travel packages with fantastic destinations. This business introduced both technology and money
into the universe a number of years back. Via the various tours and the realization of travel
wishes. Consequently, there are various forms of communications teams that play an significant
role in the enterprise.
Market information- The marketing department Swedish Travel & Tourism Council aims at the
importance of the programs in order to determine people's desires and wishes, in keeping with
the main roles. Influence their business development, both domestically and internationally.
They often look at improving their offerings in line with the demand of the customer. Accurate
marketing data can allow businesses to segment the competition into several categories.
Financing- This is one of the largest departments for companies and provides them with
adequate funds to function and better manage their financial activities. This allows continuing
the company for a long time. They will become popular and prominent in the competitive
scenario by having the right knowledge from their credit.