Marketing Essentials For Travel And Tourism : Assignment Sample

Added on - 21 Feb 2021

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Marketing Essentials for Travel andTourism
Table of ContentsINTRODUCTION...........................................................................................................................3LO1..................................................................................................................................................3Marketing concept and key roles and responsibilities of the marketing function......................3Roles and responsibilities of marketing in travel and tourism organization..............................4Significance of interrelationships between marketing and other functional units....................4Critical analysis of key elements of the marketing function and its interrelation with otherfunctional units..........................................................................................................................5LO2.................................................................................................................................................6Comparison between marketing mix of different organization.................................................6Different tactics that will be applied for achieving business objectives....................................7LO3..................................................................................................................................................7Marketing plan............................................................................................................................7CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is defined as the term that emphasize on selling and buying of products for thepurpose of earning profit in the future (Mishra and Modi, 2016). Different promotional strategiesadopted such as advertising, personal selling that help in promoting product into marketplace.Present study based upon Palmair company. It is a British tour operator that providedifferent services in Bournemouth, United Kingdom.Report emphasized on marketing concepts and key roles and responsibilities of marketingfunction within an organization. It includes interrelation between marketing and other functionalunits and its key elements. Furthermore, it includes marketing mix and comparison with othersimilar organization for the purpose to achieve marketing objectives. It emphasized on strategicmarketing plan that enable in achieving 7Ps of overall marketing objectives.LO1Marketing concept and key roles and responsibilities of the marketing functionMarketing can be defined as the process of performing different activities andinvolvement of various processes that offer exchanging of goods and services and providingvalue to consumers. There are different marketing concepts such as production, product, selling,marketing and societal marketing concept (Kozlenkova and et.al., 2015)As production conceptfocuses on improving productivity as well as efficiency of doing work in Palmair company.Product concept on the other hand help in improving quality and making different marketingstrategies for the future. Selling concept help in providing increase in sales and maintainingeffective customer relationship for the future. Henceforth, marketing concept help in achievinggoals and earning profits for the future.Roles of marketing functionMeeting needs and wants of consumers is the role of marketing function that help indoing strategic planning in business and achieving objectives of the company. Another role is tomaintain customer retention so that help in increasing sales as well as profitability for the future.It is also an important role ensuring that providing better offerings to consumers that help inattracting more consumers towards the company. Similarly, economic growth also help inincreasing demand in the market and provide different opportunities for the future.Responsibilities of marketing function
Gathering and analysing market information is the responsibility of marketing departmentin satisfying customer needs and expectations. Setting marketing strategy that help in providingoverall objective of the company in achieving goals and objectives for the future. It isresponsible for analysing internal and external product development that help in enhancingbusiness operations (Bai and Chang, 2015)They are also responsible for packaging and labellingof product that help in involving various aspect for the future. Branding is another concept thathelp in improving market share for the future. Therefore, marketing department is responsible forabove following activities that will be followed in the company.Roles and responsibilities of marketing in travel and tourism organizationRoles of marketingMarketing help in enhancing important role as maintaining relationship betweenconsumers and the offerings that will be provided to the market. It also helps in maintainingbrand value in the market as it emphasize in providing greater aspects in the future.Responsibilities of marketingThe main responsibilities of marketing is to listening to customers needs that help infulfilling their needs and wants. This also help in coordinating with other companies in themarket that provide different aspect. Promoting products and services through different strategiesthat help in achieving objectives of Palmair. They are also responsible for making strategicmarketing planning that develop various platforms in gaining future aspects in business. It alsoinvolves communication, product development, and enhancing business for achieving goals.Significance of interrelationships between marketing and other functional unitsThere are different departments in Palmair that are interlinked with each other such ashuman resource management, operations, sales and distribution etc.Interrelationship between marketing and human resource department :-Marketing isrelated to branding and communicating with audience for promoting products and services in themarket. On the other hand, human resource management provide value to the company andenhancing business operations. As marketing department of Palmair depend on human resourcefor promoting product into the market as for organizing campaigns and advertisement in themarket. In contrary human resource depend on marketing department for the purpose of brandingand increasing value of product in the marketplace (Kotler and et. al., 2015). For example: Forpromoting product into the market different strategies will be followed that help in providing
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