Marketing Essentials for Travel and Tourism

Marketing Essentials for
Travel and Tourism

Cover Content
 Introduction
 An introduction to the concept of marketing and the marketing
process with roles responsibilities.
 Interrelation between marketing and other functuions
 Conclusion
 References

INTRODUCTION
Marketing is the wider term that related how to influence
customers and can provide them products and services.
Different types of marketing ways are uses by organization that
helps to attract the customers and deliver them best quality of
products and services. For all activities marketing manager are
responsible who analysis the market and identify needs.

An introduction to the concept of marketing and the
marketing process, including current and future
trends in travel and tourism marketing
Introduction of marketing concept – Marketing concept is the philosophy that
uses by people in organization for analyses needs and wants of their
customers and then make decision to satisfy. If a person uses marketing
activities then it has opportunities to attracts customers and increase
profitability. TUI is large size tourism company that is running business with
the help of marketing concept that helps to influence customers and deliver
best quality of services.