Marketing Essentials for Travel and Tourism

MARKETING ESSENTIAL FOR
TRAVEL AND TOURISM

TABLE OF CONTENT
• Introduction
• Roles and responsibilities of marketing function
• Inter-relationship with marketing function
• Conclusion
• References

INTRODUCTION
• Marketing is the activities which is perform by the business to
promote or sales the good or services of to the potential customers.
• Marketing plays a key role in managing as well as for the growth of
the business. Marketing is process from market research to after
sales services of products and services. Cosmos is tour and travels
company based on United Kingdom.