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Marketing Essentials for Travel and Tourism Sector (pdf)

   

Added on  2021-02-19

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Marketing Essentials for traveland tourism

Table of ContentsINTRODUCTION................................................................................................................................3MAIN BODY.......................................................................................................................................3ACTIVITY 1........................................................................................................................................3Power point presentation.................................................................................................................3ACTIVITY 2........................................................................................................................................31. Evaluating business as well as marketing objectives...................................................................32. Elements of Marketing Mix.........................................................................................................43. Marketing plan.............................................................................................................................54. Comparison among different business organisation....................................................................7CONCLUSION....................................................................................................................................8REFERENCES.....................................................................................................................................9

INTRODUCTIONMarketing is defined as set of activities as undertaken by different business firms with the aim ofcreating, communicating, introducing, exchanging all the offerings in form of services and productswhich are considered as important part from the perspective of customers, business partners, societyetc. With the help of better and innovative marketing techniques, it helps companies in attractingand retaining of large customers base thus contributing to more profitable situation. The presentreport is based on Thomas Cook Group which is dealing in Hospitality and tourism business at theglobal level. It will define marketing function role and responsibility and its correlation with otherfunctional areas of business. Further, explanation related to business as well as marketing objectiveswill be defined along with elements of Marketing mix. At last, a Marketing plan will be providedessential for meeting marketing objective of business. Also, comparison among different firms onthe basis of marketing mix and plan will be disclosed.MAIN BODYACTIVITY 1Power point presentationACTIVITY 21. Evaluating business as well as marketing objectives.Thomas Cook Group is one of the top leading British travel and tourism industry groupoperating at the global level. It is providing travelling as well as hospitality related services andproducts to its customers across worldwide as per the needs and requirements of customers.Business objective is defined as picture or framework depicting how the company will perform withplans made for attainment of set defined business goals and objectives. Different strategies andplans are made for successful achievement of business goals. Also, it is very important for everybusiness organisation to have specific and clear objectives so that strategies formulated can besuccessful implemented and helps in profit maximization. Following are the business objectives ofThomas cook group:To provide scheduled flights to its customers which is providing economical benefit to itscustomers. To provides its customers with facility of overseas holiday packages and promotion oftourism business in the United Kingdom.To make its clients, guests & customer feel ease, relax and convenience in respect oftravelling services being provided at reasonable and affordable prices (Baker, 2016).

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