Marketing Essentials for Travel and Tourism

Marketing Essentials for Travel and Tourism

Table of Contents


INTRODUCTION


The role and responsibilities of marketing function.


Roles of marketing and its interrelation with other functional areas in travel and tourism.


CONCLUSION


REFERENCES

INTRODUCTION
• Marketing is a role of in which the company place their products at market place and
promote them to influence the customers to buy them.
• This report is based on TUI Group, UK which is a travel company founded in 1965 and
currently being headquartered in Luton, England.
• This report will highlight the roles and responsibilities of marketing function in an organization
and will include how these roles interrelate with other functional
departments in tourism company.