Marketing Essentials For Travel And Tourism Assignment Solution

Added on - 22 Nov 2020

  • 15

    Pages

  • 4081

    Words

  • 9

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 15 pages
MARKETING ESSENTIALSFOR TRAVEL ANDTOURISM
Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3P1. Roles and responsibilities of marketing...........................................................................3P2. Roles and responsibilities of marketing related to wider organization context...............4M1. Roles and responsibilities of marketing in the marketing environment.........................5M 2 Significance of interrelationship between various marketing and other functional unit6D1. key elements of the marketing function and their interrelationship with other functionalunits........................................................................................................................................7LO 2.................................................................................................................................................7P3 Compare marketing mix of different hospitality organisation to the marketing planningprocess to achieve business objectives..................................................................................7M3. evaluate different tactics...............................................................................................10D2. design a marketing plan.................................................................................................10LO 3...............................................................................................................................................11P 4 Produce the marketing plan to meet marketing objective of firm.................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is very important part of business and its growth. This help to promote productand services at market place. Marketing essential is includes the advertising, selling anddelivering of products to customers or other business. The present study is based on the“Topdeck” which is tour and travel industry (Pike, 2015). It is providing trips for peoples andgive best experience of holidays. Study lays emphasis on the key role and responsibilities of themarketing function in organisation and it is related to marketing environment. It will covers bythe roles and responsibility of marketing related to the wider organisational context. Thesignificance of interrelationship between marketing and other functional department oforganisation. Report will compare by marketing mix to the marketing planning process toachieve business objectives. It is also highlighted by basic market plan for the organisation.LO 1P1.Roles and responsibilitiesof marketingSatisfying consumers-If any person wants to enjoy his tour than TOPDECK is one ofthe best company with which one can book his journey. They provide an excellent travelexperiences to the people by providing various types of trips such as sailing trips, city breaks etc.with a great quality services, their motto is to provide a great experience to the customer, and toprovide them freedom and an experience to travel alone with the like minded people.And they also provide the travellers with food made by their own chef, an expertise guidance asTOPDECK is in the same industry for last 40 years and has a well organised, knowledgeable andmotivated staff and provide unique experiences to the travellers by having the trip full of variousinteresting activities (Vellas, 2016).They also provide Wi- Fi services to all the travellers travelling with the TOPDECK.A passenger can fully rely on the TOPDECK and can enjoy their journey. As the company takefull responsibility of one's accommodation, food, transport etc. They include all the charges andthen provide you all the details related to your tour so that accordingly you can plan your otherexpenses.Marketing Techniques which TOPDECK involve areIttargets to those customerwho want to travel alone and want to experience new thingsand meet new and like minded people.
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document