Marketing Essentials For Travel & Tourism Assignment
Added on 2021-02-19
12 Pages3587 Words21 Views
Marketing
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MARKETING ESSENTIALSFOR TRAVEL ANDTOURISM
Table of ContentsINTRODUCTION ..........................................................................................................................1P1 Key roles and responsibilities of Marketing function:...........................................................1P2 Roles and Responsibilities of marketing related to the travel and tourism organisation.......3P3 Comparing marketing mix used by Cosmos and Thomas Cook ...........................................4P4 Marketing plan for Cosmos..................................................................................................7CONCLUSION ..............................................................................................................................9REFERENCES..............................................................................................................................10Books and Journals...................................................................................................................10
INTRODUCTIONMarketing mix deals with the strategies that the company use for promoting its brand andproduct in the world. The marketing mix has 7 elements product price, place, promotion, people,process and physical evidence. The below report will include the roles and responsibilities of themarketing department and its interrelation with the other departments for overall growth of thecompany. Tourism is different as it has to deliver excellent services and the best products toremain competitive in the market. So the below analysis will give the ideas about the importanceof its marketing department to the organisation .P1 Key roles and responsibilities of Marketing function:Marketing research:Marketing research includes collecting data or information about offered product or the market,understanding demands of the customers in the past and present. This also involves gatheringinformation regarding its competitors. Marketing research is used to develop competitiveposition of the company and to increase its sales and demands. Cosmos company have doneenough of the research before starting its business about its product value in the market andabout its competitors and continuing researching for developing its business and competing withothersMarketing planning:Marketing planning is outlining of business plans including information about goods andservices offered, budget, time management as well as planning of strategy about competing withits competitors. This elucidate the efforts need to made by the firm to maintain its competitiveposition in the market. This also describes all activities performed to achieve specific goals andthe success.Cosmos company is continually planning to increase its business so that they can reachobjectives of the company.Branding:Branding is the process of creating name, sign or design of its own company so that customerscan easily identify its products and can differentiate it from other products. It helps targetinglarge number of the audience from the market. Cosmos company have created its own brand1
which is very popular in the market, which results in its high selling of products meanwhileincreasing profits to the firm.Customer service:Customer service is the assistance given by the company before, after and during the transactionof the goods. It helps in providing product guarantee and satisfaction to its customers and alsohelps company to maintain its continue relationship with customers which is essential for itsongoing earnings. Customer service of the company is giving 100% satisfaction to its customers.Designing and developing the product:This includes creation of the unique products that is new formation, or the modification of theold one by adding more quality features with it. This helps in increasing the attraction of thecustomers towards the product and its marketing demand. Cosmos has developed unique anddifferent quality products.Packaging and labelling:Cosmos company is using both the packaging and labelling. Packaging is preserving, storing orenclosing of the products to save it from the external contamination for the safety andconvenience of the customers. It is also used for advertising the product for increasing itsidentification in the market or to grab the attention of the customers. Labelling is done forproviding all the data about the ingredients, nutrition and the safety and it is done to meet thelegal practices of giving all the information about products to its consumers. Grading:Grading is classification of the products using criterion that is its quality, shape, size, type,weight, and performance etc. into A,B, or C grade. A grade products will have higher qualitywith heavy prices, B grade will have comparatively low prices with maintaining its good quality,C grade will have lower quality and lower prices. Cosmos use A and B grade products tomaintain its reputation and the competition in the market as well as balancing the number of itssales, meanwhile its profit margins.2
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