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P 1 Responsibilities and role of marketing

   

Added on  2021-02-19

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MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3P 1 Responsibilities and role of marketing.................................................................................3P 2 The relation of role of marketing with wider organizational context...................................5LO 2.................................................................................................................................................7P 3 Application of marketing mix in comparison with other company......................................7LO 3...............................................................................................................................................10P4 Marketing Plan ....................................................................................................................10CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16

INTRODUCTIONMarketing is that concept or study which is used by business to promote their products inthe market at large scale. It defines the stability and integrity of the company and also variousmethod and strategies are adapted to bring new products in the market. Marketing is thetechnique which is mainly used by companies to satisfy the interests of the customers and fulfiltheir needs and demands (Pike, 2015). Present report is based on the Sainsbury company whichis considered to be the third largest chain in context of supermarket in UK. Sainsbury wasfounded by John James Sainsbury in 1869 in UK. Due to continuous success of the companythey engaged their business into large scale and had 1,415 shops around the world. It alsoengaged with large number of employees to carry their business activity for future growth.Report will include the various role and responsibility of marketing function along withother functional units in the organisation. It also includes the essential elements of 7Ps of themarketing mix in comparison with the other organisation. Lastly, the report ends up with thebasic marketing plan which helps the Sainsbury company to enhance their products in the marketat large scale. LO 1P 1 Responsibilities and role of marketingThe marketing is a function performed within the company in order to promote theproducts and services manufactured by company. The function of marketing starts withsearching and identifying for the product, anticipating the needs and demand of goods andservices within market, deciding price of product or service, finding the channels for distributionof goods and services to the ultimate user. Others then these also there are many roles andresponsibilities which the marketing function has to perform in order to accomplish the businessobjectives on time. The role and responsibilities performed by the marketing function ofSainsbury are discussed in the following points-Analysing the market- the marketing department or function performs the key role ofanalysing and understanding the market and its related factors (Goworek, McGoldrick andMcGoldrick, 2015). For a company to be successful it is very essential that it has a completeknowledge and understanding of market. The business market or environment is very dynamicand ever changing so Sainsbury needs to have a complete knowledge of market that what

customs have changed, what are the latest trends and related information so that the companycarries on the business according to the requirements of the consumers (Chang, Yu and Lu,2015). Revenue generation- it is yet another important role which the marketing functionperforms within the company. The Sainsbury' s marketing department is very well and updatedto the use of the latest technologies and techniques of marketing. Good marketing attracts andinfluences the customers in purchasing the goods and services produced by the company. Withgood marketing more and more customers are attracted towards purchasing the product. So thisincreases the revenue generation of the company as more people will purchase products ofSainsbury and this will increase the revenue level of the company. Identification of target market- this is another crucial role performed by the marketingdepartment of Sainsbury. The target market is a kind of market on which the company focusesmostly. With the help of analysis of market company comes to know that who are its targetmarket or consumers for whom the company has to design the products and services. Forattracting the target market it is very essential for the company to focus on marketing because ifmarketing will be eye catching then only the product or service and company will be successful. Understanding competition- this is also an important and necessary responsibility ofmarketing department. Competitor refers to as the business rivals who also deals in same kind ofproduct and services into the market. Because of globalization the competition has increasedvery much so companies have to face high and tough competition. For facing this competition itis the responsibility of marketing function of Sainsbury to analyse, understand and evaluate themarketing strategy of the competitor. After analysing the strategy used by the competitor,Sainsbury will develop its marketing strategy keeping in mind the strategy of competitorsFeedback- it is another role of the marketing function of Sainsbury that is to takefeedback from the customers. This is the major role of the marketing department because if theconsumers are not good with the product or services than company will start loosing its customerbase because the customer will substitute the products from the competitor's product. Communication with other departments-this is another role of the marketing functionwhich is very necessary for the company to perform (Mullin, Hardy and Sutton, 2014). Themarketing is a function which is very necessary for the company in order to be successful. Themarketing is a function which is linked to all the other department so it needs to communicate

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