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Marketing Essentials Report of Cadbury

   

Added on  2020-07-22

19 Pages5446 Words34 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of marketing function...........................................................1M1...............................................................................................................................................4P2 Roles and responsibilities of marketing relate to wider enterprise........................................4M2...............................................................................................................................................5D1................................................................................................................................................6TASK 2............................................................................................................................................6P3 Marketing mix to marketing planning process to achieve business objectives.....................6M3.............................................................................................................................................11TASK 3..........................................................................................................................................11P4. Marketing Plan....................................................................................................................11M4.............................................................................................................................................13D2..............................................................................................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

INTRODUCTIONIn modern era, marketing is said to be an essential part for an organisation in order tosustain at market for a longer period of time. With the help of this a company can understandneeds, requirements, taste and wants of a customer. By this, firm can take decisions that can aidthem in gaining competitive advantages at marketplace. Away from this, manufacturing productsas per needs of customers can help in making profit at its maximum level. Superiors of acorporation forms marketing plan so that study can be done in order to hit targets in a shorterperiod of time. In this project, firm which has been taken that is Cadbury that makes chocolatesfor their users (Babin and Zikmund, 2015). Along with this, a comparison of two enterprise andtheir ways of doing marketing has been mentioned. The other company which is going to getincluded under this is Nestle. Assessment will also put light on key roles and responsibilities ofmarketing functions. Along with this, interrelationship of department in a firm has also beenconsidered in this project. Lastly, a marketing plan is going to be made so that properexamination of market can be done. TASK 1P1. Key roles and responsibilities of marketing functionIt has been examined that, marketing department of a company plays a vital role in whichresearcher takes appropriate decisions so that desired targets can get hit in a specific time ofperiod. Strategies, plans and policies can be made by management in order to reduce or removebarriers that can be faced by organisation while attaining desired goals and objectives. With thehelp of this, corporations can improve quality of goods and services, gain competitiveadvantages and make long term relations with consumers (Functions of marketing, 2017). Amplenumber of roles and responsibilities of marketing are being mentioned beneath: Product: A product is being made in order to fulfil needs and wants of consumers.Grabbing attention of ample number of customers can be done through various ways. Promotionof goods in an appropriate way can be taken as an example under this (Baker, 2014). Locatingwhat ingredients are being used by rivals in order to make their products unique in nature is anessential part of marketing.Price: Cadbury manufactures products as per requirement of end users and at the time ofpurchasing company takes monitory in means of exchange. Away from this, it is essential for1

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