logo

Report on Marketing Essentials - Tesco PLC

   

Added on  2020-06-04

15 Pages5014 Words63 Views
Marketing Essentials
Report on Marketing Essentials - Tesco PLC_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing functions......................................................1P2 Role of marketing in organisation and it's responsibilities...............................................2M1 Roles and responsibilities of marketing for Tesco's marketing environment..................4M2 Importance of interrelationship in between marketing and other functional units..........4D1 Key elements of marketing function and interrelation with other marketing function....4TASK 2............................................................................................................................................4P3 Marketing mix of two different organization....................................................................4M3 Different tactics to achieve business objectives...............................................................6P4, Marketing Plan.................................................................................................................7Conclusion..............................................................................................................................8CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10
Report on Marketing Essentials - Tesco PLC_2
Report on Marketing Essentials - Tesco PLC_3
INTRODUCTIONMarketing programme by Tesco PLC provides with a fast, comprehensive understandingof the basic concepts and practices of modern marketing. It provides with the basic techniques ofmarketing, including promotion, branding, positioning and targeting customers (Nguyen andSimkin, 2012). It also investigates business-to-consumer and business-to-business issues. Theconvincing power of marketing can add value for the Tesco PLC organisations when it applies tonew products or when it creates new markets. Marketing Essentials has been developed to givean insight to those new to marketing, an understanding of the concepts and processes involved inhow a company effectively places itself and its products in the marketplace. This report is basedon Tesco PLC, which is a British multinational general merchandise retailer with headquarters inWelwyn Garden City, Hertfordshire, England, United Kingdom. This company was founded in1919. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T.E. Stockwell. The business expanded rapidly, and by 1939 and it had over 100 Tesco storesacross the country. This report's main purpose is to explain the role of a marketing manager inTesco PLC organisation and also describe the value and importance of the marketing in TescoPLC. TASK 1P1 Key roles and responsibilities of marketing functionsMarketing plays a prominent role in the success for each and every business organization.There are various functions which can provide competitive advantage to the cited firm in order tomeet their long term goals and objectives. These function can be market research, transportation,promotional and advertisement, risk analyses, quality control etc. The role of marketing managerin the context of present report is too significant. There are following roles and responsibilities ofmarketing function are given below:Gathering market information: This is one of the critical role which is related with thecollecting customer and market customer. It is essential for every company is to identifycustomer needs so that they can design and develop product and services. Tesco is operatingtheir business in UK where competition level is too high. Therefore, this is the responsibility ofmarketing function is to provide exact information about market, competitor and end consumer.1
Report on Marketing Essentials - Tesco PLC_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Roles and Responsibilities of Marketing Function in Tesco plc
|14
|4311
|79

Roles and Responsibilities of Marketing Department in Tesco plc
|14
|3562
|57

Marketing Essential: Roles, Functions, and Interrelationships
|11
|3965
|42

Marketing essentials
|15
|3820
|53

ESSENTIALSS INTRODUCTION ON THE MMARKETING FUNCTIONS
|15
|4344
|112

Marketing Essential
|25
|5783
|28