Marketing Essentials of H&M - Report

Added on - 21 Jul 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibility of marketing function for H&M..............................................1P2 Roles and duties of marketing with organisational structure.................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONMarketing essentials is an important concept as it consist of all those factors that helpsbusiness organisation in carrying out its day today operations. H&M is a Swedish basedmultinational organisation that deals in fashion products (Dibb and Simkin, 2013). The followingreport will talk about the marketing function and its role in the refereed organisation which willhelp user in understanding the concept in more detailTASK 1P1 Key roles and responsibility of marketing function for H&MMarketing is a huge concept which helps business entities in delivering product from theorigin to the place of consumption. It performs various crucial roles for H&M which helps it inachieving its goals and objectives. Some of the key functions performed by this department arelike market research. Since the organisation is dealing in a business type in which customer isking it is important to collect the data regarding what is being demanded by consumers (Wirtz,2012). Marketing function helps the management in getting that information as through researchall the quality information is provided to the business. Adverting and communication, productdevelopment are other areas through which the marketing function facilitates management ofH&M. In order to do all the work in a managed form a proper organisation structure is followedso in which each dependent perform their own function.Illustration1: Organisation structure of H&M
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