Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 2 ...........................................................................................................................................3
P3 Comparison of marketing mix...........................................................................................3
TASK 3............................................................................................................................................8
Basic marketing plan..............................................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Marketing is defined as the procedure in which various activities are being exerted by the
business so that to intensify their market presence. Marketing is defined as the process which is
helpful in interrelating brand and their popularity within marketplace so that offerings of the
business can be intensified in such a way that respective brand image in significant manner.
Marketing is considered as one of the significant function which is helping the business to
survive within market complexities in order to rise as renowned business concern. Marketing is
executing differential functions in the industry of retail as functions of marketing are directly
aligned with goals and objectives of the business (Luchs, Swan and Creusen, 2016). This report
is associated with various functions and aspects of marketing in the background of Burberry.
Burberry is an international retailer which is dealing in fashionable clothing, accessories, eye
wear, cosmetics and fragrances. In this report detailed explanation regarding departmental
interrelationships are covered. Besides this the report is discussing elements of marketing mix in
reference of Burberry and Zara. In the last part of this report marketing plan is prepared in order
to develop market expansion and to align business objectives.
TASK 1
Covered in PPT.
TASK 2
P3 Comparison of marketing mix
3

Marketing mix Description Burberry Zara
Product Product can be defined as
physical goods, services
or experiences (Omar,
2017). Products satisfy
demands of people in the
market and sometimes
impress consumers by
exceeding their
expectations.
Burberry has
specialisation in
fashionable and trendy
clothes that are
admired globally due
to their unique designs
and great materials.
Trench coats are the
products which have
founded by founder
and they still are
trending in the market.
They provide products
of great quality with
latest designs and long
lasting durability
which make them
famous in international
market also. They get
major success through
their styles, different
designs and qualities.
Zara is a company
which does not
outsource its
production process and
have full control on
items it manufactures.
It sells the latest style
to customers. Their
stores get updated in
every two week by
new products. But in
some countries they
have to produce
products according to
the cultural needs of
local population. It
produces products
which are needed
mostly by fashion
enthusiasts.
Place Place is defined as
distribution and access of
products and services to
consumers. It can be
warehouse, retail stores,
e-commerce websites and
many more. It
The brand has its
stores located in more
than 500 locations in
50 countries. It has
opened various
franchises and retail
shops through third
Zara is very different
from other brands due
to its vertical
integrated retailer. The
brand itself designs,
produces and
distributes. It is done