logo

Marketing Essentials For Cadbury - Doc

   

Added on  2020-10-23

16 Pages4327 Words114 Views
Marketing Essentials

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1. Roles and responsibilities of a marketing function in Cadbury............................................1P2. The way marketing influences and interrelates with other functional departments ofCadbury........................................................................................................................................4LO 2.................................................................................................................................................5P3. Application of the marketing mix of Cadbury to marketing planning process and the way itdiffers from other organisations...................................................................................................5LO 3.................................................................................................................................................8P4. Producing and evaluating a basic marketing plan for Cadbury.............................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

LIST OF FIGURESFigure 1: Strategic Marketing Process.............................................................................................2Figure 2: The Target Marketing Process.........................................................................................3Figure 3: 7 P's of Marketing Mix.....................................................................................................7Figure 4: Marketing Plan of Cadbury..............................................................................................9

INTRODUCTIONIn any organisation, marketing is one of the most important functions nowadays on whichthe success of business depends to a high extent. Marketing essentials is all about leads,customer attainment and their retention. It is crucial for organisations to focus on these essentialsof marketing to make business decisions accordingly. In present report, Cadbury has been chosenthat is a Britishmultinationalconfectionerycompany having its headquartering in London,England. There will be discussion on the role of marketing and its interrelation with otherfunctional units of Cadbury. Also, the way Cadbury uses elements of marketing mix (7Ps) toachieve its overall business objectives will be compared with that of McDonald’s. Further, abasic marketing plan for Cadbury will be produced as well as evaluated here.LO 1P1. Roles and responsibilities of a marketing function in CadburyConcept of marketing including current and future trendsMarketing can be termed as a process by which firm maintains a healthy relationship withcustomers through creating value for them. It is done by organisations with an aim to createcustomers and keeping them for longer duration with providing highest level of satisfaction.Various current and future marketing trends are there that a firm needs to consider while makingany decisions. Some of them are discussed as below:Current Marketing TrendsSocial Media Marketing – In today’s era, firms are more focused on doing marketingthough social media as it saves the time and cost of company both with attracting peopleat a large scale (Williams, 2018).Text Message Advertisements – This is also one of the popular current trends ofmarketing in which company sends text messages to all its customers about any newofferings, schemes, discounts, etc.Retargeting Campaigns – Under the same, brand is kept at the front and centre for onlinesales to capture the attention of buyers and making them ready to buy product ofcompany. Every time when the customer sees that ad, it increases the recognition ofbrand (Mattera and Baena, 2018).Future Marketing Trends1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
The role of marketing in McDonald's and Burger King
|16
|4387
|477

Marketing Plan for McDonald's
|17
|4338
|76

ESSENTIALS INTRODUCTION TO MARKETING IN ORDER
|15
|4830
|109

Marketing Essential Concept For Cadbury
|15
|4623
|211

Unit 2 Marketing Essentials Assignment
|17
|4867
|375

Marketing Essentials Case Study Assignment on Cadbury
|17
|5030
|180