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Marketing Essentials

   

Added on  2023-04-12

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Marketing essentials
TASK 1

Marketing concept
The marketing concept is the
philosophy that company should
analyse the needs of their
customers and then make decision
to satisfy those needs, better than
the competition.
Production concept
Product concept
Selling concept
Marketing concept
Societal marketing concept

Types of marketing concepts
Production concept
Product concept
Selling concept
Marketing concept
Societal marketing concept

Marketing process
It is consisted with analyse market opportunities, selecting target markets,
developing marketing mix and finally managing the marketing efforts. EE
limited has to identify the needs of customers about telecommunication
services and according to that strategy of marketing can formulate. There
are various stages of marketing process which are as follows-
Situation Analysis-
Marketing Strategy
Marketing Mix decision
Implementation and control

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