Marketing Essential

This presentation covers the concept of marketing, different marketing processes, roles and responsibilities of a marketing manager, interrelation with other functional departments, and the importance of marketing in Tesco.

Marketing essential

TOC
Introduction
Concept of marketing
Different marketing process
Roles and responsibilities of marketing manager
Interrelation with other functional departments
Importance of marketing role in Tesco
Conclusion on effective interrelationship

Introduction
Marketing can be termed out as activity that aids to promote the buying and selling the product
and services to individuals.
Study will describe concept of marketing
It will explain relationship between marketing and other functions

Concept
The production concept- This is the basic concept of
marketing. This concept of marketing shows the
condition of customers who mostly preferred cheap
quality products .
The product concept- According to this concept they
believed that the high quality of products

Different marketing process
•Analysis the opportunities in the market- The basic process of of this component is to
analyze the market and find the opportunities which are available because these needs
and wants are related to the customers who are not completely satisfied with the
competitors in the market.
•Selection of target market- This is the most important step in the marketing process in
which they have to select the customers which are going to be targeted. For this company
carefully analysis the targeted market to choose the final audience.
•Development of marketing mix – Demand of the product is affected by using various
activities of marketing mix. This mix has four p's.

Roles and responsibilities of marketing manager
Developing the marketing strategies and plans- manager of the company has to identify the needs
of customers and wants, deliver them and communicate premium value. Planning is managerial
process for maintaining and developing balance between organizations which are skills,
objectives and its changing marketing opportunities. Strategic planning has four levels: division,
corporate, business unit and product.
Monitoring marketing environment- Managers have to look for the trends which are running in
the market and change them into opportunities. With the change in global scenario, marketers
have all focus on six main environmental forces which are economic, demographic, socio-
cultural, technological, natural, political and legal forces.

Responsibilities of marketing manager
marketing manager have to manage all the the activities in the
company and also in the market department also. They have to
Establish a price strategies which helps to maximize profits.
Identifying new customers in the market.
With the help of advertising managers create promotions.
Understand and develop budgets, including expenses, research
and development allowance and projection on profit loss

Interrelation with other functional departments
Production management- department of marketing will have to work closely with the department
of production to just assure that research and development is planned to fulfill the present and
future needs of customers.
The quantity of orders will generate through marketing and they will met with the schedule
which is required for the delivery. It is like that department of marketing will set deadlines which
will stretch the capabilities of the production department

Importance of marketing role in Tesco
The important objective of Tesco is to develop and maintain the satisfied relationship with both
customer and company to get the benefits.
At the Tesco level, marketing is essential function of business which is necessary in all industries
whether Tesco operates as for profit or for non profit. Why mMarketing role is important for the
Tesco because it develops products which satisfy needs. It helps in creating aggressive
environment which helps in lowering the prices of products. By developing distribution system of
product that offer approach the products to a large number of customers and other geographic
regions. In extending the demands for products that helps Tesco to expand their force of labor

Conclusion on effective interrelationship
Success of Tesco or any other organization begins with the
success of marketThatsing team. All the departments are
interlinked with each other if one department is facing
problem then it is sure that it will affect other department too.
The finance department has a great impact on every
organization because it provides funds for other departments
and company knows that money is the essential factor for
their organisation

References
Bhowmik, S. and Bag, S.N., 2017. Prospects and scope of digital marketing in indian industry: a
review. International Journal of Management Research and Reviews. (4).p.490.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.