Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
 Nature of marketing
 Development of marketing concepts
 PESTEL analysis Overview of marketing process
 Different roles of marketing with both B2C and B2B

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• Roles and responsibilities of marketing function
• Roles and responsibilities of marketing relate to the wider
organizational context
• Conclusion
• References

Introduction
Marketing is an activity and process of selling, purchasing, advertising and creating
awareness about the product and services of a specific company. In simple words,
marketing is an action or business of promoting and selling goods and services consisting
market research and advertising. Marketing essentials are those tools and techniques that
can be help the a company in marketing of the business