Roles and Responsibilities of Marketing Department in Business Organization

MARKETING ESSENTIALS

Contents
INTRODUCTION...........................................................................................................................3
Key Roles and Responsibilities of Marketing Department in Business organization.................3
Interrelation of Marketing Department with Other Functional Department in Organization.....7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is one of the most important activity of the organization. Marketing
department is considered as one of the functional department of the organization that help the
organization to perform promotion of company product and services in target market. Marketing
can be explained as a process which is performed by the marketing department of the
organization in order to maintain effective relationship with customer to full fill the long term
goals of organization in market place. This report is providing brief of Tesco PLC which is an
international organization that is working on global level (Ebbes, Germann and Grewal, 2019).
This organization is considered as one of the largest retail and grocery store in global market.
Tesco PLC was established in year 1919 by Jack Cohan in Hackney, London, United Kingdom.
There are total 6800 Tesco stores are there round the world. There are various things that are
related to marketing function will be explained in the report. Different roles and responsibilities
of marketing function will be analysed for the business organization. The roles and
responsibilities of Tesco PLC are considered in report for the wider business context. The
interrelationship between different functional departments will be analysed in report.
LO1
Key Roles and Responsibilities of Marketing Department in Business organization
There are different roles and responsibilities are performed by the business organization
in target market. These roles and responsibilities of marketing department can help the
organization to gain higher sales performance in target market. These processes can be used by
the organization to gain high marginal profit in market place (Steenkamp, 2018). The roles of
marketing department are related to their actions in market place and responsibilities are related
to the effectiveness of their efforts to gain success in the actions that are performed by them.
Some of the key roles and responsibilities of the marketing department are-
Roles of Marketing Department
Some of the main roles of the marketing department of Tesco PLC are- Defining and
managing brand of organization in market place, run marketing campaign for organization in
target market, produce content and material that can be used by the organization for marketing
process, monitoring and managing social media account of the organization and serving as media