Marketing Essentials

MARKETING
ESSENTIALS

INTRODUCTION
 Marketing refers to the set of activities related with buying and
selling a product or services.
 It is considered as one of the crucial function of organisation as
it entire success and growth depends upon how effectively and
efficiently they promote or market their product or services in
the marketplace

MARKETING FUNCTION
ALDI is performing towards different marketing function are as follows:
Marketing Information system
Product and Service management
Pricing strategies
Selling
Promotion
Financing
Distribution Channel

MARKETING FUNCTION AN D ITS INTER-
RELATION
 Marketing concept is widely used by business enterprises so as to determine the
diverse needs and wants of buyers.
 It helping achieving both long and short term business objective in an effective
and efficient manner.
 The heart of every business lies in their marketing process. Its not only aid in
promoting goods and delivering it to customer who actually needs it but it also
help in managing and controlling the functionality other organizational
department as well