Marketing Essentials of Your Destination Essay
Added on -2020-07-23
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Marketing Essentials1
Table of ContentsIntroduction....................................................................................................................................2Part 1. Explain the role of marketing............................................................................................2Part 2.a Marketing mix 7P`s....................................................................................................9Part 2.b Marketing plan..................................................................................................................13Conclusion............................................................................................................15References.............................................................................................................162
IntroductionAccording to CIM (2001) marketing is “the management process responsible for identifying,anticipating and satisfying customer requirements profitably”. According to AMA (1985) marketing is “a process of planning and executing the conception,pricing, promotion and distribution of ideas, goods and services to create exchange and satisfyindividual and organizational objectives”.Analyzing those two visions of marketing, remark that one refers to finding the demands on themarket and the other one refers to product/service design. That`s why in this paper we willdevelop a marketing research on YOUR DESTINATION.Marketing research involves collecting, investigating and analyzing information related to themarketing of goods, services, organizations, people, places and ideas. Marketing research has therole of identifying and evaluating marketing opportunities, analyzing and selecting targetmarkets, grounding the planning and realization of the marketing mix.This marketing research aims to study all attitudes, opinions, intentions and factors that influenceYOUR DESTINATION, which operates in the industrial level transport. YOURDESTINATION is an organization which have expanded very fast and its main objective is tocompete with National Express.Part 1. Explain the role of marketing and how it interrelates with other functional units of anorganization by writing a memo.3
YOUR DESTINATIONMemoMarketing is the management process through which goods and services move from concept tothe customer. The aims of the marketing it`s to create value for customers in order to capturevalue from customers in return.Marketing is managing profitable customer relationship, according to Philip Kotler (1998).Marketing is more than an art because not everybody can be a sales person. Marketing Officersare needed to manage the activities in the organization to meet the needs of the customer s. Someof the activities are: the researching and the analysis of market trends, competitor offerings,demographic and other information that affects marketing strategies, identifying areas forimprovement in product offerings, sales tactic, marketing strategy and promotional activities.Furthermore, the Marketing Officer is to ensure that the customers are satisfied with the servicesprovided.Until now YOUR DESTINATION has sold every time very quickly all newly launched services.All the other companies start the sale of their services after 2-3 weeks but YOURDESTINATION has sold it for the first week. YOUR DESTINATION is a good company buthad to be better to become a leader market.4To:Senior Management MeetingFrom:cc:Marketing ManagerDate:Re:Marketing Officers-key duties, roles and responsabilities
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