Marketing Plan for Nestle: Evaluation, Strategies, and PESTLE Analysis

MARKETING
ESSENTIALS
TASK 2

Table of Contents
 Evaluation of marketing plan for Nestle
 Marketing plan for Nestle
 Strategic marketing plan
 CONCLUSION
 REFERENCES

INTRODUCTION
The present presentation explain marketing plan for Nestle and also
clarify PESTLE analysis for company.

Evaluation of marketing plan for
Nestle
 Marketing plan is one of the best technique that help to achieve desired goals and
business objectives.
 Marketing manager of company create marketing plan for manufacture fat free
chocolates to its customers.
 This is one of their main business objective which help to grab the attention of clients
and make them feel happy for purchasing.
 In competitive environment, many other organizations manufacture products within
including all the necessary things base on customers requirements and try to fulfill their
needs.

CONTI....
 They find out the business objective and then start segmentation process which is based
on target market program.
 It is one of the best way to know about people likes and customers preferences before
implementing any plan.
 Marketing plan is effective process that help to know about company strength,
weakness, threats and opportunities.
 Nestle produce new variety of chocolate within including fat free ingredients and
healthy supplements that help to make chocolates more healthy and tasty

Marketing plan for Nestle
Nestle is a Swiss multinational drink and food firm in Switzerland. Company is known as one of the largest food
organization in the world. They want to produce fat free and healthy chocolates for those people's who is diet
conscious and need to be physically fit in their lives.
 Executive summary-
Nestle want to retain its customers with them for longer time and give better experience through providing fat
free chocolates for those who are health conscious. This presentation has been explain PESTLE analysis and
SWOT analysis which help to know more about Nestle business capability.
 Vision-
Nestle vision is to Manufacture diet and fact free chocolates for health conscious people.
 Mission-
Nestle mission is to garb the attention of customers, in order to gain specific goal, company produce diet free
chocolates for health conscious clients and other people who love chocolate but couldn't eat due to having a lot
of fact in product.