Assignment on Role of Marketing Function - McDonald
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Added on 2020-06-06
Assignment on Role of Marketing Function - McDonald
Added on 2020-06-06
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of marketing relate to the organisational context.........................4TASK 2............................................................................................................................................7P3 Comparison of ways in different organisation apply marketing mix for planning to achieveobjectives.....................................................................................................................................7TASK 3..........................................................................................................................................10P4 Produce and evaluate a marketing plan for an organisation................................................10CONCLUSION..............................................................................................................................13REFRENCES.................................................................................................................................14
INTRODUCTIONMarketing is an effective tool for every organisation in the modern world. In this involvea study which helps in understanding the particular marketplace, customers demands, buildprofitable relations and maintain brand image, formulate appropriate strategies and providequality of products or services to the consumer. Marketing department play vital role inachieving competitive advantages as they try to get attentions from customers. It can be definedas the set of activity including buying and selling of goods or services by consideringadvertising, sales and deliver to target audiences (Fazlollahtabar and Aghasi, 2012). There arelots of competitions in the market so organisations are adopting various tools such as slogans,punch line, packaging and designs of products and celebrities endorsement and many more foreffective marketing. This report is based on McDonald's which is an American fast foodcompany or restaurant and started at California, United States in 1940. they are selling severalfood items such as Hamburger, Chicken, French fries, Soft drinks, deserts, coffee, breakfasts andmilkshake in the market. This assignment will define about roles of marketing function and howthey interrelate with organisation. It also compare different marketing mix with other companyand produce effective plan to achieve predetermined business objectives. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is an effective process that support to the firm in producing, buying or sellingand delivering of goods and services to the target audiences. Every organisation consider theseveral tools and techniques for increasing their profitability and productivities in an appropriatemanner. Marketing is an essential that support in increasing sales volume and create awarenessin the market in an impressive manner (Durmaz, 2011). In this defined as the procedures inwhich analyse the market trends, situations, customers demands or needs and their choices sothat better goods or services can be provided and meet their desired expectations in anappropriate manner. Therefore, company undertakes a market research and conduct survey inwhich they gather data or information regarding current trends and make decisions in producinggoods or services to satisfy customers needs or wants. In the every organisation, marketingdepartment consider effective research and appropriate tools or techniques for the purpose ofaccomplish set targets or goals. Marketing functions have number of roles and responsibilities1
such as planning of market and products, development, survey or research, sales procedures,tools or techniques, financing, customers services or relationships. McDonald's which is fastfood company, focus on developing its business at global level. It is very famous brand andreputed restaurant that has number of stores across the country. They believe in expandingbusiness at several countries so that business size or growth can be increased and they canbecome market leader.There are number of factors available in marketing environment that have major impactson the business operations. These are combination of internal and external which effects oncustomers relationship and target audiences in various ways. Internal factors undertakes severalelements such as owners, machines, materials and workers (Fırat, 2013). External forcesinvolved demographic, economic, social as well as technological that cannot be controlled byany organisation. It must be necessary to focus on effective marketing tools for surviving fromthese forces so that competitive environment can be achieved in an effective manner. Marketingdepartment have to consider these factors and perform their duties or responsibilities to generatefunds. McDonald's is growing fasts and has opened number of stores or restaurants in differentcountries with the help of appropriate marketing research as well as strategies that conducted byits marketing department in better ways. They focus on their functions such as market strategiesmanagement, survey or research, sales support, product development and process of delivery etc.for this, it is necessary to adopt better communications procedures for providing information,distribution, selling and promotional tools for particular goods or services in an effective manner.There are some functions of marketing of McDonald's firm which must be perform in veryappropriate ways such as;Functions of marketing:Here are some functions defined that support to the McDonald's to increase theirprofitability and productivity. These also very helpful in creating good image in the marketamong competitors.Marketing strategies: This functions is very important for every organisation to becomesuccessful in the competitive world as in this, manager or senior persons formulate effectivemarket strategies and procedures for reaching at target audiences to satisfy their needs or wants2
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