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Marketing Essentials in UK - Top Shop

   

Added on  2021-01-02

19 Pages4197 Words355 Views
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INTRODUCTIONMarketing of goods and services are essential part of the organization because itgenerates revenue for the organization growth and development. It also builds relation andcommunication with the customers. The main role and responsibilities of an organization is thatto adopt and applied different marketing approaches and theories which contribute to achieve along-term sustainability in the market. Marketing activities have a direct impact upon the profitand sales of organization and these activities are performed by the marketing department of theorganization. This project report will discuss about the role and responsibilities of marketingdepartment in the organization in the context of Top Shop which is UK based company. TopShop is a British Multinational fashion retailer of shoes, make-up, clothing and accessories.Top Shop has 500 shops all around world and approx. 300 shops in the UK. Its recent CEO isIan Grabiner. It is a type of private company. This report will also discuss about the marketingmix of this organization and also formulate the marketing plans which helps the marketingdepartment and employees to accomplish the goals and objectives in an efficiently manner.3
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LO 1: Explain the role of marketing and how it interrelates with other functional units of an organization by:a) Explain how the key roles and responsibilities of the marketing function relate to thewider organizational context.MarketingMarketing refers to the organization activities whichis associated with selling and buying a goods or service. Marketing includes advertising,delivering and selling products to customers of an organization. The marketing department ofthe organization always try to get attention of target audiences by using packaging design,general media exposure, slogans and endorsements with the help of celebrities (Wirtz, 2012).With the help of four P’s of marketing the Top Shop can generate more sales and profits fortheir company which are discussed as below:Four P’s of marketingDescriptionsProduct Products refers to as an item a businessproposes to sell. Top Shop should produceproducts according to the customers needs andwants. The clothes and accessories areproduced according to the latest fashion and itshould not old .4
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