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Roles nad Responsibilities of Marketing Officer - Report

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Added on  2020-06-04

Roles nad Responsibilities of Marketing Officer - Report

   Added on 2020-06-04

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Marketing Essentials
Roles nad Responsibilities of Marketing Officer - Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function..................................................................1P2. The way roles and responsibilities of marketing officers contribute in wider organisationalobjectives.....................................................................................................................................3PART 2............................................................................................................................................5P3. Comparing 7Ps of marketing mix of Your Destination with National Express forachieving business objectives.....................................................................................................5P4. Developing a basic marketing plan.......................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is an activity which assist in promoting various types of products and servicesto the potential customers in the market. This will cover mass market area for providing differentgoods to their buyers and also rising into new market. It is the strategic part of business.Company does marketing for increasing their growth and sale of specific goods and services.Marketing is based on consumer choices and preferences. They analyse the customers’ needs andwants according to the buyers taste and demand. Marketing is that way which help firm incommunicating with different channels (Aaboud and et. al., 2017). This report is based on “YourDestination” which provides transportation facilities to the people. Company is growing at a fastpace and effectively running its business operations in London. The main motive of this firm isto compete with National Express who is the market leader in this sector. The purpose of thisreport is to understand roles and responsibilities of marketing officer within an organisation andanalyse 7Ps of marketing mix for achieving business objectives. TASK 1P1. Roles and responsibilities of marketing functionMEMOTo: Marketing ManagerFrom: Senior ExecutiveCompany: “Your Destination”Date: 7th October 2017Subject: Function and duty for the Marketing officer and planned structure and operations of themarketing department. Marketing officer or manger is the person in charge of all the promotional activities to beperformed by the company in order to increase its demand and brand recognition. It is his dutyto see that all the activities performed are as per company ethics and the targets are achieved ontime. Marketing is an important aspect that completes the demand and supply chain. To bedecisive and successful a marketing manager is required to be super confident and haveexplanatory attitude (Aad and et. al., 2012). He has to plan, coordinate and organisepromotional activities so as to enable its client to pick company’s product instead of rivalries. Duties and responsibilities of marketing officer are:1
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1.Distribution: It is his role to portray how the service will reach to its client. This meansby which medium is it online or through app or through a customer service toll freenumber. Along with this managers also have to take care that the medium that theyselects which help in reaches the large and mass number of customers, it is easy to useand can be accessed anytime from anywhere (Al-Hasan, Thomas and Mansour, 2016).For this, there is a need for strong IT backup available all the time to prevent anyhindrance. Distribution can be B2B or B2C. 2.Financing: To promote anything, money is needed. It is the duty of marketing managerto make a budget related to all financial expenses that will be required by his team topromote the company through several ways. Promotional expenses include commission,radio and TV advertising expenses, sponsorship amount, event expense, tie upscommission etc. A well planned budget makes it easy to advertise it through allmediums as per the plan and will also give company time to arrange the necessary fundsthrough issue of share, or loan by private financial institutions or loan through bank. 3.Market research: The marketing team is required to find out who are its regular clients,what's their age, why do they take the particular service, do they take multiple services,what is the peak time for booking, what other rival services they take, who are therivalries in the market, what's the difference between the two. The answers to all thesequestions will give them a detailed picture of where the company stands at present arewhere it should focus to improve. Marketing research help in developing expansion planand to know who actually are company targeted clients (Babin and Zikmund, 2015).Market research is an important aspect for the growth of the organisation. 4.Pricing: The pricing structure of “Your Destination” should be such that it covers all thecost incurred like salaries of drivers, petrol and diesel cost, taxes etc. and in addition tocovering cost it also manages to make some amount of profit. Price should be kept onper km. basis for cabs, time taken to travel, distance covered, category of vehiclebooked. It should be same or less as compared to its competitors. Price of courier shouldbe on basis of mode of delivery, type of delivery, dimensions and weight of parcel.Accordingly price of other services should be kept. Since, Price is directly related to thedemand and supply, it is very sensitive factor, so the company should always follow fairand transparent pricing approach. 2
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