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P1 Major responsibilities and roles of marketing function

   

Added on  2020-12-18

17 Pages5302 Words391 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Major responsibilities and roles of marketing function.........................................................1P2 Roles and responsibilities relate with wider organisational context......................................4M1 Roles and responsibilities of marketing................................................................................5M2 Importance of interrelationship between various marketing functions................................6D1 Key elements of marketing function.....................................................................................6TASK 2............................................................................................................................................6P3 Application of marketing mix to marketing planning by various organisations...................6M3 Various tactics applied by enterprise....................................................................................9TASK 3............................................................................................................................................9P4 & M4 Marketing plan for enterprise......................................................................................9D2 Marketing plan with 7Ps.....................................................................................................12CONCLUSION ...........................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONIn the current scenario, marketing can be stated as one of the effective factor which isbeing followed and utilised at utmost level. There are multiple activities like marketplace,analyse the needs of customers, enhancing the good relations with the customers and thusformulate the strategy and thus give out high quality products to the clients. Every businessoperating within marketplace has the main focus upon the bringing innovative approach withinthe marketing strategy which are mainly engaged in having good relations with customers.Marketing function can be stated certain roles of marketing which is too high (Al-Ekam and et.al., 2012). Company taken for this report is Cadbury which is a Multinational company whichdeals in confectionery items and it is being mainly owned by Mondelez International since 2010and thus it is the second largest confectionery items after the Mars. There are various kind ofroles and responsibilities within the function of marketing of the company along with havinginterrelationship which has the wider organisational context which is being given in this report.Moreover, marketing plan for the Cadbury is also mentioned in this report. TASK 1P1 Major responsibilities and roles of marketing functionMarketing function of the company can mainly be stated as one of the effectual functionof the company which is further utilised for providing platform of opportunities within companyto attain the target market. There are mainly various kind of roles and responsibilities which arebeing faced by the company in order to have growth and success. Various sectors which are likeHuman resource department, product development, distribution system, marketing research,sales support system, distribution system, strategy management and marketing research whichhas came across the marketing function. There are multiple functions which has the various rolesfor mainly promoting the growth of company. Multiple kind of roles and responsibilities of thecompany which are selling, product, promotion, finance and marketing information system(Wood. H.T, Functions of marketing. 2018). Below described are the factors which has the rolesand responsibilities acknowledged by the Cadbury: 1

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