MARKETING ESSENTIALS.

MARKETING
ESSENTIALS

 Identification of the product
 Development of the product
 Determination of the suitable price of the
product to be sold.
 The channel to be used for the distribution
 Development of the strategies for the
promotion of the created products
INTRODUCTION

 To establish the effective communication
 To convince them to buy the products
 To advertise the product
 To retain the customers
ROLE OF MARKETING

 Providing the society with significant
benefits.
 Add to the value of the society
 Creating position in the global market
 Meet the demands of the people
MARKETING IN WIDER CONTEXT

 Process
 People
 Place and time
 Product
 Physical environment
 Promotion
 Price
MARKETING MIX

 Large variety of products
 Pricing technique is mostly based on
position and location of the business.
 The promotion strategy of cadbury involves
targeting of a particular age.
 Cadbury has set up its production centres at
the places where the transportation and
production cost are minimum for them.
MARKETING MIX IN
CADBURY

 Cadbury mostly targets the younger
generations of buyer.
 Cadbury pays an extra attention on
satisfying their customers.
CONTD…

 Products offered by Mcdonald's are involve
salad sandwich, veg burger, veg surprise,
paneer burger, paneer sandwich, cheese
burger.
 Whereas the pricing strategy of Mcdonald
mostly depends on the location and per-
capita income of the country.
 The promotion of Mcdonald's mostly target
the youths,
MARKETING MIX IN MCDONALDS

 Mcdonald’s focus that their production units
are evenly spread all over the world
 Delivery units at different regions
 macdonald’s specially focuses on youth
generations
CONTD…

 Website
 Advertisement
 Public relations
 Promotions
 Pricing
MARKETING PLAN

 marketing strategies in the company
Cadbury has been explored
 roles and responsibilities of the marketing
department have been discussed.
 The marketing mix is used for the
achievement of proper marketing of the
products.
CONCLUSION

 Berkowitz, E.N., 2016. Essentials of health care
marketing. Jones & Bartlett Publishers.
 cadbury.co.uk (2017). [online] Available at:
https://www.cadbury.co.uk/ [Accessed 14 Feb. 2017].
 Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2016. How
Well Does Consumer-Based Brand Equity Align with
Sales-Based Brand Equity and Marketing Mix Response?.
Journal of Marketing.
 Dibb, S. and Simkin, L., 2013. Marketing essentials.
Cengage Learning.
 Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big
data analytics for business intelligence through the lens
of marketing mix. Big Data Research, 2(1), pp.28-32.
REFERENCE LIST