Roles and Responsibilities of Marketing in Tesco

Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Different roles and responsibilities of marketing functions..................................................1
Explain how roles and responsibilities of marketing relate to organisation context...................2
Analysis of roles as well as responsibilities of marketing in case of marketing environment....3
Significance of interrelationship between marketing and other functional units of
organisation...............................................................................................................................4
Critically analyse and evaluate key elements of marketing function and in what manner they
interrelate to other functional area..............................................................................................5
TASK 2............................................................................................................................................5
Comparison ways of different organisation by applying marketing mix to marketing planning
process to attain business objectives...........................................................................................5
TASK 3............................................................................................................................................7
Produce along with evaluate basic marketing plan for company................................................7
Produce detailed coherent evidence based marketing plan for organisation..............................9
Design strategic marketing plan that tactically applies use of 7Ps to attain overall marketing
objectives..................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is an effective term that demonstrates set of activities, procedures for creating,
communicating, exchanging, delivering that have some value in the eyes of customers, partners,
clients etc. It is an integration of business related activities that mainly involves buying and
selling of products and services (Grewal, D., Gauri and Sethuraman, R., 2021). This report is
based on Tesco plc. That is one of the largest British multinational grocery and merchandise
superstore in England, UK. There are number of employees within Tesco who are working for
gaining profitable results at the time of pandemic situation by performing roles and
responsibilities under marketing functions. This report involves key roles and responsibilities of
marketing function in Tesco along with marketing environment. It also presents interrelation of
marketing role to wider organizational context so that goals are attained in proper manner.
Further it involves 7Ps of marketing mix by comparing with other organisation so that best
results attained on time. At last this project elucidates marketing plan so that overall objectives
are attained on time in the time of pandemic situation.
MAIN BODY
TASK 1
Different roles and responsibilities of marketing functions.
Marketing department is very crucial department for every business enterprise who is highly
responsible for company sustainable results and growth within organisation. It is highly essential
for developing the business enterprise customer base along with satisfying the customers from
the services and products. In case of Tesco plc there are several roles and responsibilities are to
be performed by marketing functional department that is useful to solve the contemporary issues
and sustain in the international market (Peter and Dalla Vecchia, 2021). In this marketing
department of Tesco focuses on develop the strong relationships with customers so that they
enjoy high satisfactory experience with the offerings of the concerned company. Several roles
and responsibilities of marketing functions are demonstrated below:
 Perform the role of customer satisfaction- It is one of the major role that is performed by
marketing department. Therefore, marketing performs the function of satisfying cus-
tomers by offering quality products and services. To satisfy the customers’ demands mar-
keting department of Tesco perform their customer satisfaction role in proficient manner
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