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Marketing Assignment Solved - Cadbury

Added on - 22 Nov 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3Activity 2.........................................................................................................................................3Comparison of how different organisations apply the marketing mix to the marketingplanning process to achieve business objectives...................................................................3An evaluation of a detailed, coherent and strategic marketing plan.......................................6REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is a process which emphasizes on the needs and wants of customers anddesigning and produce a product accordingly. In other words, it is a wide concept whichcomprises several factors like goods, experiences, information, satisfaction of customers alongwith understanding of market and implementation of strategy accordingly etc. In addition to this,this is a process through which company identifies the needs of customers and satisfying themaccordingly. It is a technique which is used by organisations for gaining growth and success inthe marketplace. Present assignment is based on Cadbury which is a multinational confectionarycompany along with headquarters in Birmingham, England. Company was founded by JohnCadbury in the year of 1824 and it offers various confectionery products like bars, bags, rolls,desserts, biscuits, chocolates, ice-cream etc. across the world.Present report will discuss aboutthe roles and responsibilities of marketing function in a firm along with its relationship withother functions of firm. Importance of interrelationship of marketing division with otherdivisions of firm will also covers in this report. In last, a marketing plan will also constructed inwhich several strategies will be discussed which will be helpful for the firm in achievement oftheir long term goals or objectives.Activity 2Comparison of how different organisations apply the marketing mix to the marketing planningprocess to achieve business objectivesMarketing mix is a set of activities which is used by firms for promoting their productsand brand in the marketplace. In other words, it is a strategy of firm in which they provide rightproducts at right time, at right place and to the right person. This strategy or technique is used byeach firm for getting success in the marketplace (Khan, 2013). Marketing mix comprises of 7Pswhich comprises Products, price, place, promotion, people, physical evidence and process andalways assists the firm to compete their competitors. Marketing mix of Cadbury is very muchdiffer from their main rival Hershey's company which also engages in same sector. Thisdifference can be explained better in a tabular format, that is defined as under:FactorsCadburyThe Hershey's CompanyProductCadbury is known as the secondlargest confectionery firmCompany is also considered asthe popular brand across the
across the world. It also offers ahuge variety of products likedairy milk, Oreo, Dinkydeckers, fudge minis etc.world which is also engages insame sector. It offerschocolates, sauces, soups etc.there are various kinds ofproducts offered by the firm indifferent shapes. Company hasproduced different and uniqueproducts due to makingmodifications in existingproducts.PricePrice is the main factor whichplays a very important part incapturing the marketplace.Company offers a wide varietyof products along with differentprices and prices of firm arevery lower than comparison ofothers so they have opportunityto attract a large number ofcustomers so that strong brandimage will be build in themindset of customers.Hershey is known as thepremium brand in food andbeverages sector. Prices of allproducts are generally high incomparison of Cadbury. Fore.g. company charges on theirchocolate products of around 3euros.PlaceCadbury perform its businessfunctions in more than 50nations across the world andthey always try to sell theirproducts in supermarkets andlocal shops so that a goodcustomer base can be created inthe marketplace. Whereas,cadbury has also started sellingHershey's is operating itsfunctions in across 60 nationsthey have covered moremarket area than the cadbury.Furthermore, company alsoprovides products on onlinechannel so that more area canbe captured by them. Theyhave opened their outlets in
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