Roles and Responsibilities of Marketing Function in Cadbury

MARKETING ESSENTIALS

Table of Contents
Introduction......................................................................................................................................3
LO1..................................................................................................................................................3
P1 Explaining key responsibilities and roles of marketing function...........................................3
P2 Roles and responsibilities of marketing in Cadbury...............................................................6
LO2..................................................................................................................................................8
P3) Comparing the elements of marketing mix (7ps) to achieve objectives in Cadbury............8
LO3................................................................................................................................................12
P4 A basic marketing plan for Cadbury....................................................................................12
Conclusion.....................................................................................................................................17
References......................................................................................................................................18

Introduction
Marketing can be termed as one of the crucial tools in the modern business. The understanding
of the Marketplace in the month of the consumers and different marketing strategy has helped in
profitable relation with quality among the customers. In this study, Cadbury is taken as one of
the important aspects to understand about the different marketing roles and departments of a
particular organisation. The innovative approach towards the marketing strategy in the chosen
organisation and the awareness regarding the marketing Essentials has helped the current
scenario around the world. Thus the study has focused on the market structure and the reasons
for the high revenue of the organisation. The marketing mix has helped to understand the
marketing planning process for Cadbury thoroughly with proper planning and business
objectives. It also focused on being a basic market plan which has supported and evaluated in the
growth of the business. The focus on the marketing essential and the roles of marketing function
has an interrelation with another purpose. It has helped to compare the ways of the application of
different strategies in the organisational goal.
LO1
P1 Explaining key responsibilities and roles of marketing function
The marketing in any organisation can be termed as the decision-making process which will
relate to the products, marketing channels, prices, physical distribution and promotions.
Relationship of marketing specialist in the marketing decisions and planning is essential for the
organisation. It is a group of marketing person who brings the decision together for marketing of

the particular product in a specific place. It interlinked with the marketing function of the
organisation who plays a vital role in identifying and sourcing the potential successful products
in the Marketplace. The marketing function department promotes the product through
differentiating from similar products. It is one of the typical marketing function types that help in
the product development and marketing plan with different Strategies.
The organisation Cadbury is the second largest confectionery brand internationally, and the
headquarter is in Uxbridge, West London (Bharucha, 2016). It was found in on Birmingham in
1824, and still, now it is successful with its different products of chocolates in all over the world.
The marketing department of Cadbury is very dedicated with 70,000 employees and has
maintained the success till date. The different departments of marketing increase the product
values according to the needs of the customers. The production team along with the marketing
department has maintained the system which has helped to provide, produce and reduce the
amount of food waste in Cadbury. Most of the organisation has opted for an organisational
structure which has a clear chain of command which works within the organisation (Grewal et
al. 2018). The several functions of the marketing department have helped in the distribution of
pricing in the organisation. Thus, the roles and responsibilities of the marketing department for
Cadbury are:
Distribution channel: The distribution channel department helps the dairy products of Cadbury
to distribute in the world through different methods which have made the expectation of the
customers by reducing the complaints. It also focused on the movement of dairy products in and
out of the warehouse by supervising the drivers from the firm.