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Marketing Essentials in Business (Assignment)
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Added on 2020-11-23
Marketing Essentials in Business (Assignment)
Added on 2020-11-23
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Key Roles and responsibilities of marketing function...........................................................1M1 Roles and responsibilities of marketing in the context of the marketing environment...3Roles and responsibilities of marketing related to the wider organisational context.............3M2 Significance of interrelationship between marketing and other functional units of anorganisation............................................................................................................................4D1 Critically analyse and determine the key elements of marketing function.......................5TASK 2............................................................................................................................................5P3 Different organisation apply marketing mix to the marketing planning process to attainbusiness objectives.................................................................................................................5M3 Different tactics applied by organisation to demonstrate how business objectives havebeen achieved.........................................................................................................................9TASK 3............................................................................................................................................9P4 Develop and evaluate a basic marketing plan...................................................................9M4 Detailed coherent evidence based marketing plan.........................................................12D2 Strategic marketing plan.................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONIn fast and changing environment, Marketing is defined as an major function for everytype of organisation in order to support of promotion, selling goods and services produced(Allen, 2016) . There are involving understand of market place, demands of consumer, Buildingprofitable relations, customer driven market strategy as well as arrange quality of productsamong customers. In current time the awareness regarding to marketing essentials too highwhich can around the world. It is consider as management process which can identify theaccurate methods and techniques to spread out business as well attract to customers. Tounderstanding the concept of report selected organisation Airdri, Which is a world leader in handdryer development. They are designing products to provide comfort and know their reliability aswell as ease services. In the report consist of role of marketing and interrelates with otherfunctional units of an organisation, elements of marketing mix to attain overall businessobjectives. Apart from determine different tactics which can apply to acquire business objectives.Beside from develop and analysis of marketing plan regarding to business. TASK 1Key Roles and responsibilities of marketing functionIn present time, marketing is considering as significant function where selling goods asper the requirement and meet with customer expectations. The main aim of the marketing toselling and purchase of goods from manufacturer to customer in a way that analysing the needsand wants of customer. Marketing function can be defined as a role where observe to a companyand identify their sources which can influence to market and then helps in promotion. Thefunction of marketing carry out several responsibilities of business, these are become reason ofsuccess of a company. These function involves strategic management, market research and manythings and have different roles to promote growth in the business organization. There are definedroles and responsibilities of marketing function - Collect and analysing of market information - It is considering as significant functionof marketing which can collect and analysing the information on the basis of market activities. Itis important to evaluate the requirements of consumer regarding to different products. Therefore,the responsibilities of Airdri to collect information regarding those products which can sold bythem in market. They can gather data to know needs, wants and demands of the customer and1
then analysing these information as per the organization perspectives. These information hasbeen used to prepare effective marketing strategy. Through analysis know internal strength andweakness of the organization. Marketing planning – It is generally focus on marketing goals and objectives regardingto an organisation. In goals involves raise the presence into market, dominate the market,maximise market share and so on. In reference to Airdri, marketing function conduct differenttypes of plan which can help to increase of level of manufacturing, sales as well as in promotion(Babin and Zikmund, 2015) . Physical distribution – Distribution identified as process of increase goods and servicesas well available it for that customer or company who need this. The function of particularmarketing like transporting and storing. In reference to Airdri involve moving products from thepoints of production to location convenient regarding to purchase and store function. Market Research – Market research also consider as the significant responsibilities frommarketing perspectives and analysis or opportunities as well as know expectations of customer. Itcan help to know market trends regarding to products then Airdri on the basis of these trendsdevelop effective strategies. They can get detail information about their competitors and secureto business through proper strategy. Product designing and development – It can help to design product in impressivemanner which can attract to customer in huge way. The product design can help to targetcustomer as per the market environment which is not only help in product design as well as insuitability, shape and style. Airdri design and develop products which is easily fit in every typeswash room and people easily use it. Packaging, labelling and branding – In the packaging focused on the design of packagelike wrapper, containers and so on. It is play major role to provide success and failure of productfor non durable customer goods. Where as Labelling is related to put label on package which isprovided detail information about product and also about producer. Both are consider as pillarsof marketing and the roles of marketing function in Airdri is to design and package with handdryer. Branding is refers as brand name which can help to compete with their rivals and makegood market image. There are consider most important function to provide facility to separatebrand name which can help to customer to recognise easily (Bačík, Štefko and Gburová, 2014) . 2
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