Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1.Explain the key roles and responsibilities of the marketing function....................................3
P2.Explain how roles and responsibilities of marketing relate to the wider organisational
context.........................................................................................................................................3
TASK 2............................................................................................................................................4
P3. Compare the ways in which different organisation apply the marketing mix to the
marketing planning process to achieve business objectives.......................................................4
TASK 3............................................................................................................................................4
P4.Produce and evaluate a basic marketing plan of an organisation..........................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
A market is a place where buyer and seller come together for exchange of goods and
services. It can defined as the collection of people who wish to buy the product with wide range
of product at a point of time. Marketing is the essential part of the business(Soboleva and et. Al,
2016). It is concerned with the promotion of goods and services to increase the sale of the
company. Marketing department plays important role in any organisation. It derive sales and
provide necessary research of the maker for knowing target market and potential customer for
the company. Tesco is the chosen organisation for this report, It is the multinational company
which is established in Welwyn Garden City, England. It is the third largest retailer in the world.
The report will cover the roles and responsibilities of the marketing and how marketing is
coordinating to order department of the organisation. Further it will cover the marketing mix of
Tesco with its strategies and preparing of marketing plan for the organisation.
TASK 1
P1.Explain the key roles and responsibilities of the marketing function.
Marketing is an important function for any organisation, It deals in advertising and
promoting the products and services of the company (Pooler, 2018). It the duty of the marketing
department to reach out to the customers, investors and prospects. It help in managing the all the
promotion related activities. There are various roles and responsibilities of the marketing
department that are follows:
 Defining and managing the brand: Marketing department is one who manages
promotional activities in the organisation and the first and foremost duty is to define their
profile in the marketing and explain what is to be achieved, what is the business plan for
the company. It defines the experience of target customer with the product and services in
the marketplace. Tesco is also conducted all the brand management task to defines its
various aspects in the business and their effectiveness in the market.
 Conducting campaign management for marketing initiatives: For the effective promotion
of their brand(Novela and Hansopaheluwakan, 2018).Marketing manager conduct
various campaign to start the marketing of product and services in the marketplace and
analysis the need of the market and Its effectiveness in the organisation. With help of

effective marketing, organization can achieve the good profit and generate high sale.
Tesco also conduct the initiate for the marketing and introduce the various ways of
marketing and advancement in the product and services to attract the potential customer
and target the customer. It will leads the organisation to expand their target market.
 Producing marketing and promotional materials: It involves the creation of various
promotional tools for the effective marketing for the core products and services of the
company and attract the customer and expand their target market. With the effective use
of the promotional material by the marketing department. It will help in developing the
new market with the potential customer. Tesco is the leading organisation that manage
the large market segment and this is beneficial for the company to work with new
promotional tolls that will help in effective marketing of the goods and services of the
company.
 Creating content providing for website: When the company is working of social media
platform and it is the first place where customer or the target market approaches the
company profile their product and services offered. It will help in creating the good
content for the website so that potential customer can be attract to the website shop and
purchase product and service. For making website strong, It is necessary to have the
social media guide who can manage the website and add required things in it.
Producing internal communications: This is the important role of the marketing department to
have the effective communication within the organisation so that each information can reach to
every employees in the organisation and have proper flow of communication(Martin, 2017). .It
will help in effective marketing by knowing each factor of the organisation and Tesco is the
large organisation that deals in large number of employees. It will benefits the organisation to
achieve its business goal.
P2.Explain how roles and responsibilities of marketing relate to the wider organisational context.
Marketing department is concern with promotion of business and drive sales of product
and service in the market. It needs high attention of all the activities in the business. The main
motive of this department is to generate higher revenue and earn maximum profit. This is the
main department which concern with the marketing department (Kelly, Johnston and Danheiser,
2020). (Kimura, 2017). There are various roles and responsibilities of marketing department
with other department are as follows: