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Assignment on Marketing Plan - McDonald

   

Added on  2020-06-06

17 Pages5556 Words32 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................3P1 Roles and responsibilities of marketing function...................................................................3P2 Relation of Roles and responsibilities in wider context ........................................................5M1 Analysing roles and responsibilities of marketing...............................................................8M2 Significance of interrelationship between marketing and other functions ..........................8D1 Critically analyse key elements of Marketing functions.......................................................9TASK 2............................................................................................................................................9P3 Comparison of marketing mix of two organisations..............................................................9M3 Evaluation of different tactics applied by companies to achieve the objectives of business...................................................................................................................................................11TASK 3..........................................................................................................................................12P4 Marketing Plan of McDonald's............................................................................................12M4 Evidence based marketing plan .........................................................................................14D2 Strategic marketing plan that tactically applies 7p's...........................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................162

INTRODUCTIONIt is rightly said that marketing plays an important role in carrying out all the task ofbusiness operations in effective manner. This is one the essential part in order to create brandimage, building customer relations and delivery the goods and services in timely manner or inother word an effective mechanism in which marketing essentials are required in order to achieveaims and objectives of organisation (Berthon and et. al., 2012). Starting of marketing in businesssector are generally when manager wants to know the market position and information regardingtarget audiences. Under this assignment the company which is preferred I.e. McDonald's whichis an American fast food company engaged in offering multiple varieties of burger with differentflavours in order to attract large customers. This company founded in 1940 as an restaurantestablished by Richard and Maurice McDonald in California. According to the data of 2016 thisassociation having 36,900 food chain stores serving millions of customers in different part ofcountries. Further this project discuss about the role and responsibilities of marketing function,impact of micro macro factors in organisational activities. P1 Roles and responsibilities of marketing functionMarketing meaning:- This term described as process under which various marketing tools andtechniques utilized in order to timely deliver the goods and services to target audiences. In otherword marketing is useful mechanism in which information is collected related to choice,preferences and desire of recent customers. The whole marketing team adopt various innovativemarketing sources like advertising, publicity, exhibition and sponsorship in which they conveythe message to large audiences about their upcoming products and the improvements coming inexisting product in order to strengthen market position and goodwill in market. Further they alsodevelop such strategies which act as strong approach in order to maintain high quality atreasonable prices (Day, 2011). McDonald's marketing team comprises of expertise andprofessional employees who know about the changes arises in fast food sector and after studyingall the factors they plan to come with new product range which give good outcomes to businessin future. The USP of this organisation is to provide fastest delivery in all over the world ascompare to their rivalry. It is one the popular company where more than 46 million of visitorvisit everyday. The main criteria behind it is to attract large number of people everyday.Their are different points that describe the nature and function of marketing which statedbelow:-3

Buying and selling activity:- It is customer oriented process under which goods andservices are buying and selling according to the desire of customers.Transportation system:- Marketing team also establish good relation with logisticdepartment in order to transport goods and services in timely manner.Risk reduction elements:-After that another function is to arrange all the safety measuresin order to reduce all the risk related to damage, thief and loss of goods during transmit.Availability of finance:-In order to implement the upcoming project of company theyalso need to maintain good relation with financiers so they easily avail all the fundswithout any difficulty.Maintenance of quality :-Another important function is to maintain standardised qualityof product without using unethical practices which is detrimental for target audience(DeVries, Gensler and Leeflang, 2012).Marketing concept:- it provide future direction in order to implement marketing activities ineffective manner. Under this approach various strategic tools and techniques in order to matchwith all the changes appear in external environment so that both present future generation needsare full-fill in optimum manner. It is divided into different part which described below:-Diagram: Concept of marketing Source: Five Marketing Concepts20174

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