Marketing Essentials at ALDI

Added on - Dec 2020

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Marketing Essentials
Contents
INTRODUCTION...........................................................................................................3
TASK 1........................................................................................................................3
P1............................................................................................................................3
P2...........................................................................................................................6
TASK 2........................................................................................................................7
P3...........................................................................................................................7
TASK 3......................................................................................................................12
P4.........................................................................................................................12
CONCLUSION............................................................................................................14
REFERENCES.............................................................................................................15
INTRODUCTION
Marketing is known as the activity and procedures for developing, communicating,
exchanging and delivering offerings that have some value for partners, clients, customers and
communityatlarge(BakerandSaren,2016).Thisisthefunctionthathelpsfirmin
communicating value and benefitsof its product to customers in an effective way. The
contribution of marketing is high in increasing sales and profit ratios of organization. Chosen
organization for this assignment is ALDI which is a discount supermarket chain headquartered in
Essen, Germany.The manager of company applies new marketing strategies to develop and
satisfy market condition and customer such as product that supporter for environmental, healthy
and nutrition. Manager are more concern with their promotion activity, they have establish
different E marketing process like like promotion on their Facebook page and also line
promotion such as television, radio, magazines and newspaper etc.
This report covers key responsibilities and roles of marketing function and its interlink
with other departments. Apart from this marketing mix is applied to planningprocess for
attaining business objectives. At last marketing plan is developed for ALDI in this project.
TASK 1
P1
In the competitive business market, it is highly essential for every business organization
to effectively promote its goods and services in market and convey benefits to customers. The
marketing concept refers to the strategy that companies execute to satisfy needs of customers,
maximize sales, increase profits and beat market competition. There are five concepts of
marketing which companies adopt and implement. These concepts includes production, process,
marketing, selling and societal marketing concept. In Cadbury, marketing plays vital role in
developing good relations with customers. The process of marketing includes 4 steps, i.e.,
situation analysis, marketing strategy, marketing mix decisions and implementation and control.
(Source: Steps of Marketing Process, 2018)
Concept of marketing:
The concept of marketing is a belief that organizations should analyses needs and
preferences of customers and make rational decisions for satisfying those needs and beat the
competition. It is a business philosophy in which main focus of firm is to satisfy needs of target
market. There are five concepts of marketing including production, product, selling, marketing
and societal marketing concept.
Current and future trends of marketing:
In present scenario, marketing plays crucial role in growth and success of company.
Firms are more emphasize on satisfaction and retention of customers instead of generating high
sales. With the help of marketing, company can develop strong relationship with customers. The
marketing exist in today's society is the mixture of previous trends that have been enhanced upon
like print and TV ads with new strategies emphasize on inbound practices. Today, the most
commonly used marketing tactics includes social media marketing, targeted emails, text message
advertisements etc. In future, it is expected that the trends in marketing would continue to grow
Illustration1: Steps of Marketing Process
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