Marketing Essentials

This report discusses the importance of marketing in achieving business objectives and explores how different organizations apply the marketing mix. It also provides a detailed marketing plan for an organization, focusing on the introduction of a new product. The chosen organization is Argos, a British catalogue retailer. The report covers topics such as roles and responsibilities of marketing function, structures and operation of marketing departments, current and future trends, and the interrelations among marketing and other functional areas. The document type is a report and the type of assignment is a marketing plan.

Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT............................................................................................................................1
TASK 2............................................................................................................................................1
PART A...........................................................................................................................................1
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.........................................................................1
PART B...........................................................................................................................................4
Produce and evaluate a basic marketing plan for an organisation of your choice.......................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is defines as the method in which business incorporates within functions of
promoting their offerings among clients. Additionally, it aims to drives their attractions towards
the entity’s goods in order to obtain value form them. Moreover, the main intent of marketing
process is to maximise revenue and ensures their consistent of profitable generation for longer
period. Along with this, it is one of the essential methods that aids entity for influencing larger
audiences’ base as well as also ensure maximisation of marketing share that holds reflective
industrial sectors. The chosen company for this report is Argos, it is a developing British
catalogue retailers. Its headquarters is Ireland, United Kingdom. Also, it is a subsidiary of
Sainsbury’s. The topics which are going to be discussed in this report are roles and
responsibilities of marketing function, structures and operation of marketing departments, current
and future trends. Moreover, the interrelations among marketing and several functional areas as
well as marketing mix. Apart from this marketing plans are also discussed in this report.
TASK 1
Covered in PPT
TASK 2
PART A
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.
Marketing mix is undertaken as the set of controllable tactical marketing techniques like
product, price, place, promotion and others that firm requires in order to generate the Reponses
that they requires into targeted market areas. It aids entity such as Argos Ltd. in adopting as well
as deciding an effectual marketing tactics, strategies and many more for attaining its goals.
However, several firms applied marketing mix components into various manners that are
described below:
Components Argos Robert Dyas
Product Product described as the items which
firm facilitates to its targeted market
areas. Argos Ltd. mainly deals in
Respective firm renders the
categories of products like
gardening items, electronic
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catalogues. Beside this, the entity
renders furniture, skin care and many
more. Additionally, the several goods
aid them for dealing into various
product line and accomplish goals.
appliances, kitchen items and
others which are sold within
England.
Price It is regarded as the amount that a
customer pays in exchange of goods.
Respective firm stresses on usages of
low cost strategy in order to grab the
attention of overall societal people
within communities. As this utilises
low pricing strategy that would aids
into grabbing several consumers
towards its offering as well as results
in accomplishing goals.
Respective firm generally
leverages affordable pricing
strategy in order to stay forwards
of its rivals into present
marketplaces. Moreover, it aids
them to attain their goals.
Places It is undertaken as firm’s activities
which develop product availability
for targeting customers. Moreover,
this adapts both online as well as
offline practices mode. Additionally,
this intent to attract larger consumers
base and renders satisfaction to them
through rendering standard quality
offerings. As they are adapted both so
clients may become competent for
buying its goods based upon their
comfort that would assists to
accomplish business goals.
It avails their offerings within
England mainly at South East
areas. In addition to this,
audiences can also acquire access
their offerings by online mode as
well as attain its organisational
objectives.
Promotion It is considered as firm’s essential
activities which facilitates goods
features as well as influences larger
Respective firm uses online as
well as offline promotions in order
to appeal to customers. In this
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number of clients for purchasing it.
Therefore, Argos Ltd. intents to
formulate direct interactions with
customers for instance they use
promotional tactics like print media,
social media and others. This assists
entity for inflating its current level of
income as well as profit.
context, the main channels used by
them are television, social media
and many more. as promotion
component enables them to utilise
several tools as well as aids them
to attain goals.
People Within entity, individuals are
considered as workers who facilitate
product services in front of
customers. With having effective
base of staff above 30, 000, they
renders empowerment opportunities
to workers so that it might inflate its
capabilities and competencies
appropriately. In addition to this, this
instils a sense of motivation into
employees and encourage them to
render their appropriate performance
for accomplishment of objectives into
pre-specified time period.
Respective firm believes in
formulating same authority
opportunity for both male as well
as female and considering them to
be equal. They have few reserved
position for women staff which are
about 11%. Additionally, this also
implies that its main intent is to
empower female employees in
comparison to male.
Process Respective firm utilises advanced
methods in order to ensure
smoothening products delivery.
Moreover, they perform by online
mode so that orders can be received
in faster way. Also, they only confirm
order after seeing that ordered
products availability and thereafter
shit towards other steps that is
Respective entity renders because
of concentrating on manufacturing
methods with key intent if
ensuring the production of
products quality standards that
could demand to audiences bases.
As by this, they may become
competent to produce product
higher quality to clients
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delivery. It aids them to deliver their
offerings to audiences as well as
accomplish their firm’s objectives.
appropriately that ultimately
useful to attain their objectives.
Physical evidence This is also undertaken as one of the
essential marketing mix elements as
recently most of the individuals has
faith upon goods that it might observe
and touch in front of them. The
catalogue sole by Respective firm is
above 75% of overall households.
Also, this tends to undertake as
physical evidence for consumers
trusts and belief on its brands. As it
formulates faith among customers
and attain its objectives
appropriately.
The firm conscientiousness
methods concentrates on exhibit
their commitment towards 0%
guarantee involvement into
unethical activities such as black
marketing, slavery and many
more. moreover, it develops trusts
within individuals that drives them
towards accomplishing its firm’s
goals effectively and efficiently.
M3 Evaluation of various strategies used by organisations to depict attainment of business
objectives
The respective organisation utilises various strategies such low pricing of wide variety of
products. This helps the company secure beneficial position in their target market as consumers
are attracted to low priced but high quality products. The organisation is able to generate a large
consumer base and use their superior quality products to retain consumers for a longer time
period. The organisation offers their products through both offline and online channels which
increases their reach and helps the company. This along with the strategy of creating a sportive
and encouraging environment for employees which motivates them to make extra efforts helps
the company increase productivity without compromising with quality. This helps the company
achieve various organisational objectives by increasing productivity and consumers base.
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PART B
Produce and evaluate a basic marketing plan for an organisation of your choice.
Marketing plan is undertaken as the effective document that shows business
advertisements and marketing potential for future. Along with this, it also describes practices of
business that are incorporated in accomplishing specific goals at pre-determined periods. This
has some value as well as importance which are discussed underneath:
Importance and value of marketing plans
Marketing plans is considered to be valuable as well as essential for entity as this aids
them in promoting its offerings that attain the needs of its targeted market areas. For instance,
this requires investigation, involvement as well as period but this is valuable methods that might
contribute towards their enterprise success. Therefore, Argos Limited plans to introduce new
products into marketplace in its brand name. This aim at enhancing their brand value into the
eye’s of audiences. Therefore, marketing plan has been formulated for this objective is discussed
underneath:
Organisational overview: Argos is considered to be one of the growing as well as well
known catalogue retailer that is performing into Ireland, UK. Moreover, this is also the
Sainsbury’s subsidiary that is established in year 1972. Its headquarters is in Milton Keynes as
well as it has about 883 stores all over the world. In addition to this, they provide more than 60,
000 goods by online as well as offline mode.
Current offering of entity: Argos Limited do not sell products into its own brands,
instead they sell products by its own name. Moreover, the goods is sold by its brands includes
skin care, kitchen ware, appliances and others.
New Product overview: Argos self assembles robotics furniture, this is one of the new
offerings that would be manufactured by considering due considerations the constraints
associated with field. In addition to this, they may be compressed and then can be opened in
order to develop abundant furniture. This permits customers for providing the renovation of their
small places within smarter manner with an ease.
Mission: The mission of Argos is to be an effective leader within global retail sector by
formulating unique items.
Vision: It vision is to be trustworthy retailers where persons like to works as well as also
purchase.
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Objectives: Its objective for introducing new product is ‘To enhance revenue by 15% in
2 years”.
Swot Analysis: It is undertaken as the model of strategic management that generally
applied for object of screening the intrinsic surrounding for firm. In addition to this, It basically
stands for strengths, weaknesses, opportunities and threats. Therefore, Argos Ltd. Management
has to perform SWOT analysis in respect of introducing new products into marketplace.
STRENGTHS WEAKNESSES
 The extended value as well as goodwill
of corporation within marketplace will
strengthen improvement of new
product within competitive
marketplace.
 Argos have whole way to utilise
advanced technology into self-
assembles robotics furniture for
enhancing the handy and comfort for
audiences
 The Argos most effective have designs in
addition to growth catalogues zone within
their emblem call other items are sold into
distinguish manufacturers.
OPPORTUNITIES THREATS
 The Argos has possibility to introduce
sort of self- assembles robotic fixtures
for developing pleasure in addition to
call for into the audiences at big extent
 Respective Corporation is a huge name
inside market so this can introduce
extra such objects inside market under
their very own brand.
 There are numerous competitors which
deals into fixtures enterprise which can
give you similar issue at low cost and
thereby outcomes in transferring clients
from respective company to other one.
Marketing Budget
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MARKETING BUDGET (in £)
PARTICULARS I Year II Year III Year IV Year V Year
Initial money 4050 7425 12230 14370 20890
Investment 8350 11525 23920 31540 12570
TOTAL 12400 18950 36180 45910 33460
MARKETING OUTLAY
Promotion 4647 2600 4691 1976 2113
Sales publicity 1366 805 2453 1493 1052
Direct selling 3136 1806 4752 2005 4331
TOTAL 9149 4171 11899 5474 7500
Monitoring and Controlling: This is undertaken as the method of tracking the progress plan
and thereafter consider appropriate actions if suppose needed. In context of Argos Limited
focused on usages of techniques such as key performance indicators as well as benchmarking in
order to ascertain the degree to that entity have been accomplish its objectives. As they are
launching their new products that are self assembles robotics furniture’s.
M4 Provide a detailed and comprehensible marketing plan for the firm
The organisation can offer robotic furniture by utilising their technological advanaced
infrastructure and their expertise in technological furniture. Such products wil help the company
stand out from the crowd and provide the company competitive advantage over their rivals. This
will also help the company compete with the threat of regional and international industry
opponents. Self assembling of robotic furniture will help the company generate new source of
income diversify their product portfolio and help the company accomplish various business
objectives.
D2 Produce a strategic marketing plan that utilises 7ps to attain organisational objectives
Argo offers a wide range of product to their consumers by both offline and online portals
which has helped the company provide consumers high quality products at low prices. The
respective firm needs to offer self assemblage of robotic furniture and utilise their highly trained
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and motivated staff to gain competitive position in their market. The organisation needs to
promote this product through effective channels present traditional advertisement practices such
as print media and advanced promotional approaches such as social media advertising. The
advanced technology used by the company in order to increase the quality of product and deliver
various products will help the company provide maximum satisfaction to consumers through the
sale of this product. This will help the company attain various organisational objectives.
CONCLUSION
As per the above report, it have been concluded that marketing is crucial for whole entity as
this is one of the essential procedures that aids business for influencing larger consumers base as
well as also ensures maximise market share holding reflective sector of industries. In addition to
this, there are several functional units that are interrelated with market units. Additionally, this
have been also summarised that marketing mix assists firm for undertaking several forms of
tactics through that they can maximise their share holding. Beside this, marketing plan aids
entity to conduct their practices in well define manner at reasonable budget as well as also aids
them to assure their profitability at larger extents.
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