Marketing Essentials in Amazon Plc

Added on - 21 Feb 2021

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Marketing Essentials
Table of ContentsINTRODUCTION..........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing function............................................................3M1 Analyse roles & responsibilities of the marketing in context of the market environment...5P2 Roles and responsibilities of marketing related to wider organisational context..................6M2 Analyse the significances of an interrelationships between marketing and other functionalunits of the business firms...........................................................................................................7TASK 2............................................................................................................................................7P3 Compare the ways in which different organisation applies the marketing mix to the marketplanning process to accomplishes business objectives...............................................................7M3 Evaluate different tactics applied by organisation to demonstrates how business objectivescan be achieved or accomplishes..............................................................................................10TASK 3..........................................................................................................................................10P4 & M4 Produces a detailed coherent evidences based marketing plan.................................10CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONMarketing is a crucial tool in this modern era. It involves understanding of marketplace,demands of consumer & generating new idea for business efficiency. The business organisationhave realised that importance of a customer relationship and also they are trying to get things tobe done using innovation (Melanthiou, 2012). An awareness regarding marketing essential is toolarge in the current market world. In the current era, marketing essential is recognised asnecessary concept using to makes generation of the new product idea or takes part in suggestingbest strategy to expand existing products. This report will be carry on Amazon Plc, which is aleading e-commerce firm selling consumer based goods or services through internet platform.This e-commerce provides its services using websites & mobile apps.Also, this report will be carry on roles & responsibilities of a marketing function and alsomarketing in relation to the wider organisational context. Along with this, report will also ledcomparison of marketing mix to do comparison with other organisation. Lastly, assessment willalso covers making of an cohesive marketing plan for the Amazon.TASK 1P1 Key roles and responsibilities of marketing functionMarketing function can be defined as the roles and responsibilities of to the business firmwhich helps to do identification and sourcing potentially successful products for market andhelps in its promotion as well. These function are common for business organisation and alsoinvolves marketing research, doing planning for the product, development process, promotion,sales finances, customer services etc. Marketing functions have major responsibilities to businessfirm and relevant for growth of a business firm (Papasolomou, 2015). In context with Amazon,marketing function is having its having own strength or suitability to act into the way forbusiness development & rise growth for success of business firm. Amazon is already a marketleader in selling online goods or services with support of supply chain management and alsobusiness logistics. Roles and responsibilities of marketing function needs to have clearunderstanding and analysis of first marketing function and its impacts on business environment.
Marketing functions such as selling, financing, pricing, promotion, distribution, MIS etc.Selling can be performed, if marketing is at its right point and hits the right customer's. Pricing isalso part of the marketing function which utilises promotion of a business has been done on rightpoint of time. In context of Amazon, roles & responsibilities of these given marketing functionare as follows:Performing market research:This is one necessary roles of marketing, in whichextensive information research of the market structures, customer expectancy and productidentification will be done (Moons and et. al. , 2010). For Amazon, marketing research will helpsthis leading e-retailer to identify new level of services such as 24 hour instant delivery, paymentservices along with launching its own products. Extensive research would assists in checkingscope for new product development and also how entire environment is relevant to handles newproducts or services. Support research will assist Amazon to checks out growth of an existingproducts or services of this leading e-retailer business.Generating new product idea or information:Marketing function such as MIS which ismanagement information system have its usages about sharing information of the customer's, aIllustration1: Marketing function
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