Cadbury Marketing Essentials: Roles, Responsibilities, and Planning

This report provides a comprehensive analysis of Cadbury's marketing essentials. It begins by explaining the key roles and responsibilities of the marketing function, emphasizing their importance in organizational success and customer satisfaction. The report then explores how these roles relate to the wider organizational context, examining the interrelationships between the marketing department and other key departments such as IT, finance, production, and human resources. The report further compares Cadbury's marketing mix with that of its competitor, Nestle, focusing on product, price, place, and promotion strategies. Finally, the report produces and evaluates a basic marketing plan for Cadbury, offering insights into how the company can maintain its market position and attract customers. The report concludes by summarizing the key findings and recommendations for Cadbury's marketing strategies.

UNIT 2 MK
ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain the key roles and responsibilities of the marketing function...............................1
P2 Explaining how roles and responsibilities relate with marketing to wider organisational
context ...................................................................................................................................4
TASK 2............................................................................................................................................7
P3 Compare the ways in which the chosen organisation applies the marketing mix to the
marketing mix to the marketing planning process.................................................................7
TASK 3..........................................................................................................................................11
P4 Produce and evaluates a basics marketing plan for Cadbury..........................................11
CONCLUSION .............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Marketing is the most important aspects of the company. It is the crucial tool of business
functions. It involves to understand the marketing position, marketplace, demands of the
customer, building profitable business and maintain the quality of the company in the market.
This present report based on the Marketing essentials of Cadbury which is the most popular and
lovable brand for chocolate lovers. Marketing of Cadbury is very essential to keep connect with
the customers in long term. Furthermore, it will discuss about the roles and responsibilities of the
marketing function. Along with that, it is will discuss about how roles and responsibilities affect
the business organisation. Moreover, it will also explain the importance of marketing essentials
of the company vary on the basis of company function which helps them for the better
performance and getting good amount of customer attraction. Likewise, it will produce a
marketing plan of the company which helps them to expand its businesses.
TASK 1
Introduction
Marketing Mix is the form of different elements which helps to examine the business
activities and function. Such as product, place, price, promotion, physical evidence, process,
people. These marketing mix elements also helps to maintained the effective management tool.
Further it will also explain about the functions of marketing.
P1 Explain the key roles and responsibilities of the marketing function.
Marketing function is the role which explained the importance of the business
organisations (Hanssens, Vanhuele and Yildirim, 2014). It gives more potential to the company
functions and helps to make innovative plans and ides. These functions are the most essential and
required to run the business as long. Marketing functions involves various organization roles and
responsibilities. It includes strategy management, marketing research, sales support system,
product development finance, the key roles and responsibilities of marketing functions are
market research, finance, distribution, promotion selling, communication etc. like in the
organisation of Cadbury they also have different marketing functions in which they include
several roles and responsibilities. In marketing function the main roles and responsibility is to
maintain the promotional level of the organisation. It maintains the company marketing activities
on top of the world. Marketing main aim is to satisfying the customers by given the best product
and services. This study is about the exchanging the ideas and thoughts of the company
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marketing functions. The marketing strategy of the Cadbury is to develop the customer demands
and satisfaction level of the customers. Besides, the main function of the organisation is to make
customer satisfied (Bahadir, Bharadwaj and Srivastava, 2015). Cadbury provides several
chocolate products to the buyers and make them happy. Besides, its marketing roles and
responsibility is to analyse the customer current demands and wants along with that, it also very
important to analyse the market research to identify the actual needs and wants. There are the
interpersonal relationship between the company functions. Marketing function is the most
important function which provides the all information of the company in advanced with the help
of marketing functions. The main responsible person is marketing manager which provides the
whole working structure to the company in order to get good response from the customers. There
are some roles and responsibilities of marketing function or the department are as follows.
Higher amount of sale: This is the foremost roles and responsibility of the marketing
department in order to make plans and structure for maximizing the sales revenue. Cadbury can
easily grab the attraction of customers by providing prime quality of chocolates. Cadbury invest
huge amount of funds on the marketing activities. So that, more customers will attract towards
the company products and services. Moreover, the company goals is to get the best efforts from
the company buyers which helps to generate higher amount of profit.
Building the reputation of company: Marketing functions is the most essential function
which helps top build the company reputation and stability of the company. Cadbury is the
British multinational confectionery company. They operate its business at 50 countries
worldwide. Its popularly known as Dairy milk (Steenkamp, 2017). Along with that, they also
provide affordable chocolates and prime quality of services to attract the customer needs and
wants.
Getting the attention of customer: Another marketing role of the manager is to grab the
customer attraction. Marketing function help to create a good public image by attracting
customer through the attractive advertisements. With the help of marketing it will easy for the
buyers to interact with the latest products of the company.
Summary
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On the basis of above report it can be concluded that, it concluded that responsibility of
marketing function which helps to enhance the company policies and productivity level of the
management.
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P2 Explaining how roles and responsibilities relate with marketing to wider organisational
context
Introduction
Cadbury is the most wanted company for those who loves to eat chocolates. Company
provides love and sweetness in their life. These marketing functions responsibilities enhance the
company growth and development. Moreover, the best thing is to maintain the best strategies and
target to ensure the proper working level. Marketing department helps this department to provide
actual needs and wants of the customers. Besides, it also helps production department to get in
touch with the best suppliers.
Mission: Trust is the asset of the company which makes useful services and makes
productivity in the environment (Huang and Sarigöllü, 2014).
Vision: The trust is of a just society which provides equal value to all the individuals.
Values: The main values of the Cadbury is customer voice, collaboration, engagement,
independence, learning, innovation and evidence, Quaker values. These some are the essential
values of the company which enhance the value of the company.
Along with that, there are more departments of the Cadbury which contribute their equal
part for the company benefits and accomplish the company target and wants. There are different
departments of Cadbury which interrelated with each other to make target full fill such as given
below:
Information Technology: this department also known as Research and development
department of the company. Technology department of the company helps to get low the cost.
With the help of this company can give the best quality and chocolates to the buyers. This IT
department also helps to determine the actual needs and wants of the customers (Teigeler and
Hahne, 2014).
Finance and Accounting: This is the department which is the back bone of the
company. Through which company can easily manage their funds and maintain the finance
stability. This department is responsible to manage the overall department needs and arise the
funds for the company. It maintains the records to cash flow according to that they make new
plans and policies.
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Production: Production department of the Cadbury is very much essential to make new
quality of chocolates without any wrongfulness. Without this department Cadbury cannot
achieve their target and objectives in order to maintain the stability in the market. Besides, this
department company to sustain its stability and market position in the market. This is the
department who needs to be work in proper manner in order to ensure perfect quality. Cadbury
adopt prime suppliers who gives raw material to the company for effective target (Larimo and
Kontkanen, 2017).
Human Resource Department: Without having qualified employees company cannot
make effective plans and policies. Employees plays very important role in the organisation to run
in more effective manner. Marketing department helps this department by giving talented
employees and working staff to the company (Leonidou and Aykol, 2017). By hiring them from
marketing advertisement (Kraak, Englund, Misyak and Serrano, 2017). All the roles and
responsibilities are very much helpful to the other department as well in order to make new
development skills and wants of the company. Marketing department is always very much
helpful for the customers to make new changes and give creative products to the customers.
Besides, with the help of the marketing programmes customers get to know about the latest
product and services. Interrelationship between the marketing department is very much important
in order to provide best services to the customer. Without having marketing department company
cannot full fill their company goals (Steenkamp, 2017 ). The concept of marketing mix of 7'ps
and 4p's which is product, place, price, promotion, people, physical evidence and promotion.
These all concepts of the market helps to enhance the company objectives and full fill the needs
of the organisation and customers as well. All these marketing elements helps to determine the
actual market position and customer preferences according to their needs and wants (Tomczak,
Reinecke and Kuss, 2018).
Summary
Technology department of the company helps to get low the cost. With the help of this
company can give the best quality and chocolates to the buyers. This IT department also helps to
determine the actual needs and wants of the customers (Teigeler and Hahne, 2014). Besides, with
the help of the marketing programmes customers get to know about the latest product and
services. Interrelationship between the marketing department is very much important in order to
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provide best services to the customer. Without having marketing department company cannot
full fill their company goals.
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TASK 2
P3 Compare the ways in which the chosen organisation applies the marketing mix to the
marketing mix to the marketing planning process.
Introduction
Apart from that, Nestle also provides the same services and products and services. Nestle
is the big competitor of Cadbury in order to retain the customer attraction (Datta, Ailawadi and
van Heerde, 2017). This process of marketing mix gives more new and better opportunities for
the development of they are having good customers who appreciate the company for its good
presence.
Product or service
Cadbury: It is the most leading brand in terms of getting more customer satisfaction in
accordance with that it is also very important to manage the marketing function in the
organisation in order to more satisfaction level (Liu, Li, Chen and Balachander, 2017).
Moreover, the main target of the marketing essential is to get the customer attraction towards the
organisation goals. Cadbury is spread across the world, it provides several kinds of chocolates to
their potential customers in order to get maximum satisfaction level.
Nestle: Nestle is the another leading company which is the competitor of Cadbury marketing
essentials helps to compare the product and services of the different companies. Through which
customer can easily get their product on the basis of their choices.
Price:
Cadbury: Cadbury product are very much prime quality which provides awesome and prime
taste. Cadbury provides all range of chocolates on the basis of customer preferences. Cadbury
also provides bunch of chocolates for the gift purposes and more excited offers and discounts for
the customers (Lee, 2017).
Nestle: Nestle prices are less cheap as compare to Cadbury. Besides, it is shown that Nestle
demand is comparatively law as compare to Cadbury products and services.
Place
Cadbury: Cadbury is spread all over the country their distributors are provides Cadbury in all
over the places. Cadbury products and services are more lovable and effective for the customers.
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They always take care of their customers in order to provide best services to the customers.
Cadbury has open their offices in across the world (Melendez and Purwar, 2017).
Nestle: Nestle is the another competitor of Cadbury which also provides the same services or
products to the customers. Besides, nestle also provides their chocolates to all the countries as
well.
Promotion
Cadbury: Cadbury is the higher company who promote their products at large level. They invest
huge amount of funds on promotional activities with great theme (Angelini, 2018). At the time of
festivals and some special events, they promote their chocolate in very different ways. Likewise,
they also very much attract their customers on the basis of some special advertisements of
products.
Nestle: Comparatively Cadbury Nestle is less effective and less demand able. On the basis of
market research customers are preferred Cadbury instead of Nestle. Besides, Nestle is less
productive and market leader as compare to Cadbury (Tulk, 2018).
Physical Evidence
Cadbury: Cadbury provides several discounts on some special festival with the core products.
On the basis of market analysis Cadbury is more preferable and favourable of the customers.
Cadbury provides special benefits for their customer in order to get good response and sales
(Rezaei, Wee and Valaei, 2017).
Nestle: Nestle also provides the same services with the customers. They also provide and
promote their chocolates on some special events.
People
Cadbury: Employees of the company is very much knowledgable. Cadbury having the best
chocolate maker which is responsible for the company growth and for company opportunities.
Nestle: Nestle adopting the most skilful and knowledgable staff Cadbury for their organisation in
order to get the best efforts and growth. Moreover, the main aim of the company is to get better
satisfaction level for the growth of the company (Kapferer and Powell, 2017).
Process
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Cadbury: Cadbury offer is to get the best public response for getting good market response and
customer satisfaction. Besides, Company process is to make prime services and chocolates for
the customers (Kapferer, 2017).
Nestle: Nestle production process includes making chocolates and coffee for their customers.
On the basis of the above comparison between nestle and Cadbury is very tough and
complicated both the companies having good market image and customer attraction in order to
get best support and market appearance. They invent new better services for their customers. The
main objective of the company is to build good market image in the market. Marketing is very
much helpful in order to get the best market plan in order attract the customer good feedback and
support (Vomberg, Röcker and Homburg, 2017). Besides, they also help to determine the
competitors plans and policies. Marketing planning is the most important and essential marketing
process for the company benefits. Moreover, the company along with that, Cadbury is the big
brand for that it is very important to manage their market image should be very much effective
and important in order to sustain the long term market. EverA56268y organisation should make
their marketing mix perfect and competitive as per the needs and wants of the customers.
Moreover, the main objective of the organisation is to earn good sales revenue and profit. This
helps to get motivate the employees in order to contribute the part in more effective ways
(Marketing Mix, 2015). Besides, company also needs to maintain the good image in front of their
customers in order to get good market image (Guo and He, 2018). Company also require
modifying the marketing plan as per the current needs and wants. Moreover, marketing essential
is very much useful in order to get best market research. Along with that, market essential helps
company to make different decision making such as market expansion, product expansion,
company expansion, make new market strategies, new delivery of services, market promotion
etc. moreover, these are the sectors which require market essential make better marketing
planning and growth. Marketing mix approach helps to set then company objectives and sets.
Marketing essential and market research are very helpful to understand the actual external
environment on the basis of which they make their own plans and making good effective
strategies and plans. With the help of marketing essential company can easily achieve their goals
and objectives of the company. Marketing planning process is the most essential of the company
to get market approach. In marketing planning it is the responsibility of the marketing manager
to understand the external environment exact position of the market according to that they make
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their own plans and process in order to achieve in effective manner (Datta, Ailawadi and van
Heerde, 2017). It is the central focus where marketing strategies should be targeted. This
essential marketing tools keep customers attached with the company as long. Moreover, the main
objective of the marketing essential is to get the market support. On the basis of the market
essential company can make better marketing planning to get best results and higher sales
revenue.
Summary
These marketing planning and market research also very much helpful to enhance the company
brand loyal. Every element of the market essential is equally significant role in the organisation
in order to make best company market planning. So that, their combination can make better
results for they company growth. Both the companies having good market image in front of their
customers. Besides, both the companies' area the big competitors for each other (Rezaei, Wee
and Valaei, 2017). With the help of marketing essentials company can make better policies and
effective working conditions for their business growth.
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Illustration 1: Marketing mix
Source: Marketing Mix, 2015