Marketing Essentials

Marketing
Essentials

Table of Content
• Introduction
• Concept of marketing, including current and future trends
• An overview of the different marketing processes
• Role and responsibilities of a marketing function
• How marketing influences and interrelates with other functional departments
• Critically analyse and evaluate the value and importance of the marketing role
• Analyses the significance of having interrelationship between different functional departments
• Conclusion
• References

Introduction
Marketing is important process for an organisation which assist in promoting and delivering goods
and services to customer for benefit of business. An organisation conduct marketing process for
attracting customers as well as for fulfilling their needs and wants in effective manner. This report is
based on McDonald which is large scale fast food chain founded in 1940. . Its founder is Richrads and
Maurice McDonald as well as respective company Have approx. 37000 outlets within 120 nations.

Concept of marketing, including current
and future trends
Marketing is an strategy which implemented by an organisation for satisfying needs and demand of
customers. With the assistance of this, business firm can improve their sale and also maximise
profitability in effective manner. McDonald is second largest company of fast food chain at worldwide
level which apply unique marketing strategy for getting connected with customers.