Role and responsibility of marketing functions

   

Added on  2020-07-23

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MARKETINGESSENTIALS
Role and responsibility of marketing functions_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Role and responsibility of marketing functions....................................................................1P2: Role and responsibility in context to large organisation ......................................................4TASK 2............................................................................................................................................7P3: Different marketing mix that are used by McDonald's.........................................................7Task 3...............................................................................................................................................9P4 Marketing plan.......................................................................................................................9Conclusion ....................................................................................................................................13REFERENCES .............................................................................................................................14
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INTRODUCTIONMarketing is process through which most of the companies create value for its potentialcustomers and develop a powerful relationship in order to capture interest of customers in return.It is said to be one of the most important aspects of marketing function which are performed bythe company. It helps to provide proper assistance to a firm in respect to attain its aims andobjectives. Marketing requirements are fulfilling according to the needs and wants of customersregarding the products which are offered to them. This project report consists of various taskswhich is related with importance to any business concern (Dibb and Simkin, 2013).Understanding of role and responsibilities of marketing to the McDonald's. The application ofmarking mix to in planning process are determine under this project reports. Further, itsummarised with a marketing plan for launching a new product in the market. The overall projectis based on complete marketing strategies which are adopted by the company in order to createvalue and interest to its customers.TASK 1P1: Role and responsibility of marketing functionsMarketing: It refers as the management process which is associated with identifying,anticipating and fulfilling the needs and wants of the customer’s requirement profitably. As themain objective of marketing is to determine the customer needs and make available to them asper the demand. It is an activities and a process for creating and delivering value to customersand society at large.History of McDonald's:McDonald's is self-established business which was established by Richard and Mauriceas a quick service restaurant business. While, Ray Kroc was known to the founder of thiscorporation. In 1940s, Dick and Mac were searching for an idea to modify their small restaurantin San Bernardino. They decided to open a new chain of concepts which is totally based on thefast service, minimum price and large capacity (Fader, 2012). McDonald's is the largest leadingfood retailer company with having more than 30,000 restaurants in around 119 countries. Theyare serving around 47million customers every day. It is considering as one of the well-recognisedbrand and valuable products serving company in today's time. Its business is all around the worldas local, national and international.
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There is various marketing concept which a company follows in their business operation:The production concepts: Under this concept, the company determine the customer'sneed as they are ready to pay for those are best quality of much more economical. As, itwas seen in McDonald's that they are regularly working on the planning of production ofthose product and services that satisfied the needs and fulfil the demand of potentialcustomers.Selling concept: The another one is selling of products in the market according todemand and customer taste. It is mostly that concept which determine the promotion ofproducts between the customer. Because with having proper ideas about the product theyare not going to buy it. So the company need to sell its product by using properpromotional plan.Product concepts: The major aspect of this concept is most focused into that productswhich are of best quality and superior features. The best part of this concept is that thecompany is implementing new strategies to make changes according to the need to itscustomers (Garrigos-Simon, Lapiedra Alcamí and Barberá Ribera, 2012).Marketing concepts: Now, this will target those aspects though which products aremake available to the customers. Whenever a product gets launched the main motive ofthe company is to done effective marketing of such product so that it gets maximumattention of customers.Social concept: If talking about he products, customers and any other aspect the societycannot be ignored as they are most valuable assets for the company. The company needto profit maximum benefit to them through providing quality products to them.Role of Marketing: Marketing is an important aspect of any business by which they can promote theyproducts into the market. The major role of marketing is to provide quality products to itscustomers according to demand or which can satisfy their needs and wants. It is mostly based oncustomer perception as what they want from the product. The more product sale the maximumthe company get profit in coming time.Functions of Marketing:
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