MARKETING ESSENTIALS

MARKETING ESSENTIALS

Table of Content
• Introduction
• Basic marketing plan
• Evidence based marketing plan
• Strategic marketing plan
• Conclusion
• References

INTRODUCTION
• Marketing is the management process that identifies, anticipate and satisfy customer requirements
profitably.
• Presentation will highlight the basic marketing plan
• It will also show evidence based marketing plan

Basic marketing plan
• Executive summary
• MISSION
• VISION
• Objectives