Marketing Manager Job Description Assignment

Added on - Dec 2020

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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1P 1 Different roles and responsibilities of a marketing manager...........................................1P 2 Roles and responsibilities of a marketing manager..........................................................1Marketing definition and current and future marketing trends..............................................2Different marketing processes................................................................................................3M 2 Marketing and its inter relationships with other functional units...................................4M 2 Importance of marketing role in organisation.................................................................5Significance of having interrelations among all the departments..........................................6P 3 Compare in ways of company applies in marketing mix of organizations for achievingmarketing objectives..............................................................................................................6P 4 Marketing plan.................................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing refers to the activities of an organisation which is associated with the buyingand selling a product or services. It involves selling, advertising of product and many activities(Bolton, Chapman and Mills, 2019). Chosen organisation is Cadbury which is Britishmultinational company. It is the second large confectionery brand after the Mars. Cadburyknown for the dairy milk chocolate and many other confectionery products. This report discussesabout the marketing concept involving current and future trends and the role and responsibility ofmarketing manager. This report further discusses about the marketing influences and interrelateswith other functional department of organisation. In addition to this, this report compare theways in organisation use elements of the marketing mix to reach out the business objectives. Thisreport also evaluate a basic marketing plan for a firm.P 1 Different roles and responsibilities of a marketing managerDevelop marketing plans and strategies- it is very important for the marketing managerto identify the consumers needs and wants to deliverer them quality product. Strategic planningis the process of the manager for developing and maintaining balance between organisationobjectives and resources and changing marketing opportunities(Bolton, Chapman and Mills,2019). It can take the place at four types of level such as- corporate, division business units andproducts.Marketing information system-marketing manager needs a marketing informationsystem to analyse the product, planning and implementation, for the controlling.Monitoring marketing environment-managers should identify new trend and convertthem into the opportunities according top changing global scenario and marketers andenvironmental forces. They can include demographic segmentation, political and legal forces(Drucker, 2020).P 2 Roles and responsibilities of a marketing managerMarketing research-it is the basic responsibility of marketing manager to conductmarket research, so they will be able to know about the specific needs and wants of theconsumers. It will be more helpful for the company to expand their business in differentcountries (Kiráľová, 2019).1
Direction and co-ordination- a marketing manager has the responsibility of salesexecutives, assistant and other staff members. Coordination is promoted by the marketingmanager. It helps to minimising the conflicts and bring out unity in diversity.Controlling and activities of employees- marketing activities occupies a central place inmarketing management. This managerial activity includes defying authority, timing of theactivities loyal staff of the organisation would be always ready to work for the firm .manager isresponsible for building brand awareness and positioning(Gupta and Singh, 2019).Marketing definition and current and future marketing trends.Marketing is a business process which includes all the activities such as- buying andselling of the product, advertisement and delivering products to the consumers. It is an activityand set of principles for creating new products and services, communicating with the customers,and delivering the products and offering new valuable products to the customers (Drucker,2020).Current marketing trends-Marketing mobilePinterestThere are many elements which plays animportant role to increase the marketingperformance activities. Cadbury has found that partner marketing is a possible marketingsolution for the firm. All the marketers of the Cadbury are identifying different valuable partnersand rewarding them because it will be helpful to bring new customersThis marketing trends is the commonplace as amarketing tool for all small and bigbrands. Virtual reality will be helpful for messaging and targeting their audience.Cadbury is using the virtual reality based marketing trend to target their customers(Gupta and Singh, 2019).Nowadays this trend is using by the most ofthe people they are using their cell phones topromote their products and services. There are many organisations which has createdemail temp lets and software application for the marketing of their products.Future marketing trends-Content marketing trend-There are many organisations which are investing behind thecontent marketing resources and they are playing for the content advertisement Becauseapprox 47% buyers view more than 5 pieces of the content before engaging with the sales2
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